Agentic AI
GRIT
Research Should Run Like Business: Continuously
AI is improving individual research projects, but the real opportunity is continuous intelligence—bridging the gaps between studies and dormant insigh...
Daniel Graff-Radford
CEO at Discuss
GRIT
Reframing AI for Insights: From Threat to Opportunity and Operating System
The 2026 GRIT Report reveals AI adoption is moving past “should we use it?” toward a deeper challenge: aligning AI with human insight and research rig...
Niels Schillewaert
Head of Research and Methodologies at Conveo
Artificial Intelligence and Machine Learning
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Artificial Intelligence and Machine Learning
Partner Content
AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
Agentic AI is reshaping market research with end-to-end automation. The future belongs to researchers who guide the questions and standards.
Ali Henriques
Head of Market Research at Qualtrics