Agentic AI
What Happens When AI Starts Making the Buying Decisions
Discover how AI agents are changing the path to purchase, challenging measurement standards, and res...
Is Your Insights Team Ready for Agentic Marketing?
5 min read
Learn how AI is transforming insights teams with connected tech stacks, real-time intelligence, and human quality control.
Peter Aschomeit
CEO at quantilope
Your Next Competitor Might Be an AI Agent
AI is reshaping market research. Hear the latest product launches, funding, and trends transforming ...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
Structured Learning for the Agentic Insights Leader
7 min read
Build an AI learning agenda for insights leaders to develop the skills needed for AI-enabled research, decision-making, and knowledge work.
James Cummings
Board of Directors, Member at Market Research Institute International (MRII)
AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe approaching, explore the forces reshaping insights—from agentic AI and industry dis...
Reframing AI for Insights: From Threat to Opportunity and Operating System
2 min read
The 2026 GRIT Report reveals AI adoption is moving past “should we use it?” toward a deeper challenge: aligning AI with human insight and research rig...
Niels Schillewaert
Head of Research and Methodologies at Conveo
Research Should Run Like Business: Continuously
2 min read
AI is improving individual research projects, but the real opportunity is continuous intelligence—bridging the gaps between studies and dormant insigh...
Daniel Graff-Radford
CEO at Discuss
Agentic & Conversational AI for Research: What the Latest Showcase Revealed About the Future of Insights
Explore how agentic and conversational AI are reshaping market research through AI moderation, conve...
Partner Content
AI Agents Are Here to Run the Research Workflow, but Researchers Make Sure It Leads Somewhere Worthwhile
4 min read
Agentic AI is reshaping market research with end-to-end automation. The future belongs to researchers who guide the questions and standards.
Ali Henriques
Head of Market Research at Qualtrics