analytics
Getting It Right with Zain Raj
20+ min read
How reducing the number of clients by 90% doubled their revenue.
Gregg Archibald
Managing Partner at Gen2 Advisors
Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1?
5 min read
Satisfaction and recommendation – should 2 KPIs be merged into 1?
Philip Derham
Director at Derham Insights Research
GreenBook Future List Spotlight: Stephen Griffiths
6 min read
“Good insights professionals know the business so well that they can translate research findings to company growth.”
Greenbook Team
Get Ready Now For 2021 With These 5 Marketing & Sales Activities
4 min read
It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.
Steve Henke
Making the Journey – From Marketing Based Analytics to HR
4 min read
Why HR and analytics are the perfect pair.
Michael Lieberman
Founder & President at Multivariate Solutions
Helping J. Richard Hill & Co. Attract Luxury Retailers
3 min read
How a real estate consultancy pulled the interest of luxury retailers.
Jan Kestle
CEO at Environics Analytics
65 and Out: When Panel Companies Ignore Older Folks
4 min read
If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Market Leaders Deep Dive: Data & Analytics
4 min read
An insiders look into the data and analytics market leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Researchers Should Care about Marketing Technology
5 min read
Emerging technologies can provide new opportunities to provide services and expertise that augments data.
Lisa Horwich
Founder & Research Principal at Pallas Research Associates
Artificial Intelligence and the Future of Marketing Analytics
6 min read
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
Michael Wolfe
Boosting Employee Retention with Predictive Analytics
7 min read
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn.
Michael Lieberman
Founder & President at Multivariate Solutions
The Power of Actionable Analytics: Where is the Value in Real World Data?
4 min read
Three case studies using data analytics to predict, identify and intervene in healthcare research
Tara Grabowsky,
Connecting with the Internet of Things
6 min read
What is the Internet of Things (IoT) and what does it have in store for the future?
Kevin Gray
President at Cannon Gray
The 3 Generations of Social Listening & Analytics Tools
4 min read
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Michalis Michael
Chief Executive Officer at DMR
From Silos to Success: A Decision Maker’s Approach to Big Data
5 min read
The availability of data itself does not resolve marketers’ consumer information issues. They need to turn it into actionable insights.
David Albert
Causation Matters
20+ min read
Much marketing research involves ideas about causation, for example that a new product failed because it didn’t meet certain consumer needs.
Kevin Gray
President at Cannon Gray
Three Reasons Why Trends are Failing the Modern Organization
4 min read
Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends.
Greg Heist
Chief Innovation Officer at Gongos
Analytical Tools For Researchers and Data Scientists
10 min read
Analytics means different things to different people, and sometimes different things to even the same person. Here is my take.
Kevin Gray
President at Cannon Gray
The Dawning of a New Analytic Golden Age
3 min read
This new environment may provide opportunities to improve research methods by huge leaps but it may require a completely different focus.
Paul Richard
Paul DePodesta and the Power of Analytics
7 min read
This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.
Greenbook
Editorial Team at Greenbook
Has Our Focus On Tech Led To No Sociology Syndrome?
2 min read
In all the advances in analytics taking place, let’s not forget the value social sciences can add to insights.
Kevin Gray
President at Cannon Gray
Social Media Analytics: Promises, Challenges and the Future
8 min read
Is social media a valuable complement to or a complete substitute of traditional marketing research?
Kevin Gray
President at Cannon Gray
“Analytics is Easy”
8 min read
Erroneous thinking about analytics continues to hang on in the marketing research community.
Kevin Gray
President at Cannon Gray
The APPification of Marketing
4 min read
Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.
Peter Orban
Is Data Science Friend or Foe of Marketing Research?
9 min read
The term data science has entered business vernacular with a bang…but what exactly is it? And what does it mean for market research?
Kevin Gray
President at Cannon Gray
How Social Listening and Social Intelligence Can Transform Market Research
10 min read
Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Counterpoint: Data From Social Media Can Turbo Charge Insights Professionals
7 min read
A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”
David Rabjohns
Founder at LRWMotiveQuest
Why Has Social Media Analytics Met With Limited Success In Market Research?
7 min read
The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...
Ray Poynter
Chair of the Professional Standards Committee at Esomar
#IIeX Focus Series – Technology & Market Research (4 of 5): Data and Analysis
2 min read
Inspired by IIEX Europe in Amsterdam, Phil Rance examines where market research is in technology adoption for data and analysis.
Phil Rance
#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video
2 min read
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
Phil Rance
2013: The Market Research Year in Review (A Client Perspective)
6 min read
I have taken a look back at the highlights of 2013 and the things that stick in my mind as having import for the Market Research Industry.
Edward Appleton
Director Global Marketing at Happy Thinking People
Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis
3 min read
Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.
Nichole Clinkinbeard
GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
5 min read
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What Wisdom Of What Crowds?
4 min read
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
Neil Seeman
Analytics Revolution
6 min read
There’s a revolution happening in analytics. We can answer more questions more quickly than ever before. But, there are downsides.
Kevin Gray
President at Cannon Gray
#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
2 min read
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
2 min read
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
1 min read
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Marketing ROI – The $200bn Opportunity
2 min read
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
David Brudenell
Managing Director at Eclipx Group
The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics Market Research Firm
11 min read
Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Big Data or Big Hype?
8 min read
Insight Innovation recently hosted a webinar, “Big Data or Big Hype?” Here are some takeaways from that.
Diane Liebenson
Consultant at Liebenson Group
Why Social Media Measurement Is A Competitive Advantage
5 min read
Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.
Michael Wolfe
The Conundrum of Changes in Market Research and Predictive Analytics
5 min read
Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
Tony Cosentino
Cartograms: A Visualization Technique for Researchers
2 min read
As market researchers seek out better visualization techniques, it is worth investigating the cartogram.
Jeffrey Henning
Chief Research Officer at Researchscape
Does Big Data Need To Become Small Data?
4 min read
Big Data has to be one of the buzzwords in MR over the past 12 months. Should Market Researchers be worried about being outflanked?
Edward Appleton
Director Global Marketing at Happy Thinking People
The Ugly Duckling That Was Market Research
2 min read
The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Is Market Research Like The Shoemaker’s Children?
5 min read
Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem.
Tony Cosentino
10 Steps For Stretching Marketing Research For More And Better Insights
4 min read
Marketing research and analytics are foundational tools to help firms discover compelling actionable insights.
Marco Vriens
Why Do We Need An Insights Approach?
3 min read
We need to think differently about what we are trying to achieve in marketing research, what the problems are we are trying to solve and how to do it....
Marco Vriens
What is Google Up To With Consumer Surveys?
3 min read
GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.
Cambiar
Guest blogger at Cambiar