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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: career development
Karen Lynch
Head of Content at Greenbook
AI vs. Insights Professionals: Who Wins?
Discover how AI is reshaping insights jobs, what tasks it automates, and the human skills professionals need to thrive in the AI era.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Freelancing in Consumer Insights: What It Takes to Succeed
Explore how to thrive as a freelance market researcher with expert advice on skills, strategy, and standing out in a competitive insights landscape.
Marketing Your Independent Research Business with a Framework to Withstand the Test of Time
Learn timeless marketing strategies to grow your independent research business with a proven framework built for long-term success.
Freelancing in Consumer Insights: Mastering the Business Side
Freelancing in insights takes more than research skills. Learn how to price right, protect your time, and set up your business for long-term success.
Independence Is on the Rise in Insights
The 2020s have brought nonstop change for insights pros—from pandemic-driven shifts to AI disruption, layoffs, and budget freezes shaping the industry...
Brian Fowler
Senior Executive Director at Insights Career Network
The Winding Road to Wisdom: Tanzania Scarborough's Journey to Becoming an Insights Strategist
Follow Ana Scarborough’s winding path to becoming an insights strategist—proof that every twist and turn can lead to meaningful, impactful work.
Ana Scarborough
The Path to an Insights Career Is Not Always Straight and That’s OK: Brian Fowler with David Mills
Discover David Mills’ unique journey into the insights industry—proving that a successful career path doesn’t have to follow a straight line.
Brian Fowler
Senior Executive Director at Insights Career Network
What You Should Know About the Culture of Female Entrepreneurship in Latin America
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Diamonds in the Dirt: Christina Nathanson on Unearthing Insight from Life’s Hardest Moments
Christina (Tina) Nathanson shares how resilience, curiosity, and empathy shaped her leadership across roles at Mastercard, GE, Ipsos, and more.
Karen Lynch
Head of Content at Greenbook
Greenbook Future List Spotlight: Isabel Parashos
Isabel Parashos of Xero shares career lessons, the power of mentorship, and how evolving tech is tra...
Insights Careers
Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission
Karen Lynch
Head of Content at Greenbook
Not Every Path is Linear
Careers aren’t always linear—explore a unique journey, showing how diverse experiences connect and highlight transferable skills for growth.
Z Johnson
Consultant at MRXplorer
Building a Successful Career in Market Research: Skills, Insights, and Advancement
Market research jobs shape business strategies by analyzing data on consumer behavior and trends. Learn how to excel with analytical skills, creativit...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
Career Success in the AI Era
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...
Rick Kelly
Chief Strategy Officer at Fuel Cycle
Karen Lynch
Head of Content at Greenbook
Getting Digital Transformation Right: New Opportunities for Market Researchers?
Discover the broader opportunities for market researchers beyond the tunnel vision of traditional discussions on AI and digital transformation.
Larry Friedman
Experiencing X4: The Experience Management Summit
Early in the morning of March 8, 2023, 10,000 professionals, dressed in their best business casual attire, clutching backpacks and cups of coffee, str...
Karen Lynch
Head of Content at Greenbook
Karen Lynch
Head of Content at Greenbook
How Hot Are Market Research Careers?
Market researchers are in demand. Here’s how to join the industry.
Karen Lynch
Head of Content at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interdisciplinary Research: Benefiting from Diversity of Thought
Interdisciplinary research helps shape unique MR studies & solutions.
Batukhan Taluy
General Manager at Uservision