data
Insight Storytelling & Data Narratives: Why Research Teams Are Rebuilding How Insights Reach the Business
See how Voxpopme, Marvin, and Maze are reshaping insight storytelling, AI narratives, and stakeholde...
How AI Agents Are Changing Market Research in 2026
AI is transforming research, data ownership, and decision-making. Explore agentic workflows, first-p...
Rethinking Research: AI, Ethics, and the Human Factor
From record-breaking AI events to multi-billion-dollar acquisitions, Karen & Lenny explore how AI is...
The Pilot Program – Test-Driving Your Tech for a Perfect Fit!
3 min read
You’ve defined needs and built a scorecard—now it’s time for a pilot program. Test your top tech pick with real data to ensure it’s the right fit.
Z Johnson
Consultant at MRXplorer
AI’s New Power Move: Why HubSpot’s OpenAI Integration Is a Wake-Up Call for the Research Industry
6 min read
HubSpot’s OpenAI integration signals a shift: AI is becoming the gateway to business knowledge—transforming how insights are accessed, used, and value...
Karen Lynch
Chief Programming Officer at Greenbook
Right-Size Your Restech
5 min read
Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
Z Johnson
Consultant at MRXplorer
Revolutionizing Marketing and Ad Agencies: Embracing Early and Iterative Approaches in Modern Market Research
6 min read
Boost agility and reduce risk with iterative testing. Learn how to vet ideas before production, pivot quickly, and implement effective testing strateg...
Kristine Kliewer
Senior Production Design Manager at Orchard Insights
Putting Synthetic Data to Work: Balancing Effort, Trust and Impact
5 min read
Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...
Arun Kumar
Global Lead, Data & Analytics at Material
AI-Driven Insights: Transforming Research, Leadership, and Value Creation
Explore AI-driven insights, behavioral research shifts, and leadership changes shaping market resear...
How to Leverage Cutting-Edge Tools and Data Accuracy for Business Success
Explore AI's impact on business, from democratization to data accuracy. Learn how companies like Dee...
Here They Go Again: Walmart Data Ventures Launches I-HUT Solution For Product Testing & Innovation
5 min read
Walmart Data Ventures empowers suppliers with IHUT and Research Services, offering customer insights to drive innovation and product success.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
AI Evolution & Industry Consolidation: What’s Next for Market Research?
Explore the impact of AI on social science experiments and industry trends. Learn about innovative s...
Better Market Research Using Lessons From Improvisational Theatre
4 min read
The rules of “improv” are surprisingly relevant in the discipline of market research. Though the two are very different in nature and skills required,...
AI Revolution in Marketing: Innovations, Challenges, and Opportunities
Discover the importance of staying updated on AI and investment trends. Explore the integration of r...
The Right Stuff: How Stories Turn Data into Action
4 min read
Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Insights: Does It Mean What You Think It Means?
7 min read
Remembering the purpose of “insights” to guide us forward.
Ant Franklin
CEO at Infotools
Set Up Your Centralized Insights Management Platform for Success
6 min read
Seven steps to successfully set up your insights management platform.
Emma Galdo
Director of Customer Success at Bloomfire at Bloomfire
Tackling Infobesity: A Recipe for Clear Communications
3 min read
How to mitigate the problem of data overload.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising
3 min read
Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.
Joel Rubinson
President at Rubinson Partners Inc
First the Phone, Now Our Home: Smart Home UX – Part 2
4 min read
Investigating the use and security risks of smart home technology.
Nikki Lavoie
Founder & CEO at MindSpark Research International
Six Ways Insights Teams Lose Valuable Knowledge
5 min read
Lost Data is a Universal Business Challenge.
Scott Litman
Cofounder & Managing Partner at Lucy
Getting It Right with Hunter Thurman of Alpha-Diver
20+ min read
The model-based approach helps to understand drivers of human behavior.
Gregg Archibald
Managing Partner at Gen2 Advisors
Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour
20+ min read
Adopt the form factor of mobile to ensure questions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook Future List Spotlight: Andrés Carriles
3 min read
GRIT Future List honoree, Andrés Carriles explains why good leaders don’t have comfort zones.
Greenbook Team
Designing Mixed Methodology Studies for More Prescriptive Insights
5 min read
Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.
Nick Herff
Content Strategy Manager at GutCheck
Data And Oil
5 min read
The importance of pursuing the discovery and understanding of data.
Kevin Gray
President at Cannon Gray
Market Leaders Deep Dive: Final Thoughts
3 min read
A note on the importance of data, benchmarking, and more.
Gregg Archibald
Managing Partner at Gen2 Advisors
Market Leaders Deep Dive: Data & Analytics
4 min read
An insiders look into the data and analytics market leaders.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Declared Data is the Future for Marketers and CX Executives
4 min read
Declared data begins to take the spotlight from third-party data.
Pureprofile
How to Choose the Right Data Source
6 min read
Better evaluate consumers with a combination of data sources.
Fiona Blades
President and Chief Experience Officer at MESH Experience
Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough
14 min read
Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Final Thoughts on GRIT
3 min read
Wrap-up GRIT pulling the findings together and discussing larger implications for the industry.
Gregg Archibald
Managing Partner at Gen2 Advisors
Less Is More
4 min read
Less is more for data visualization and storytelling.
Tara Beard-Knowland
Data, AI & the Population
5 min read
An AI-enabled world requires transparent data collectors and informed citizens
Preriit Souda
AI: Overhyped and Misunderstood? Artificial Intelligence Delivers Real World Results
5 min read
Utilizing machine learning to understand data and customer behavior
Taejin In
The Power of Actionable Analytics: Where is the Value in Real World Data?
4 min read
Three case studies using data analytics to predict, identify and intervene in healthcare research
Tara Grabowsky,
How Research Leaders Can Play a Bigger Role in an Insight-Driven Business
5 min read
Companies are delivering business value by moving from data-driven to insight-driven.
Tyler Douglas
10 Step Guide to Using DMPs for Insights
4 min read
How to leverage Data Management Platforms (DMPs) for insights
Sam Curtis
The New Information Economy: Why Market Research is Missing the Boat
3 min read
The New Information Economy creates an opportunity to use data to embrace change and better connect with customers.
Sam Curtis
What does 2018 have in Store for Qualitative Research?
3 min read
Discuss five trends that will impact the face of market research in 2018.
Laura Livers
Chief Executive Officer at Focus Pointe Global
Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming Challenges
4 min read
Learn the five ways MR firms are overcoming challenges from industry change.
Jitesh Marlecha
Assistant Vice President at Ugam
Old-School Crosstabs: Obsolete Since 1990, Still Wasting Time and Reducing Quality
7 min read
Old-school crosstabs have been made obsolete, thanks to three key innovations that have led to improved work processes.
Tim Bock
Marketing Research + Digital Data = Amazing Results. PROVEN
3 min read
Joel Rubinson explores how two foundational studies prove that digital data is adding value with major payoffs.
Joel Rubinson
President at Rubinson Partners Inc
Storytelling: New Science Is Enriching An Ancient Art
7 min read
Storytelling builds authentic connection, understanding, and persuasion—making it a powerful tool for brands and communicators alike.
8 Reasons Your Company Needs an Open Data Strategy
4 min read
Emily Fullmer discusses the multitude of benefits that an open-data platform could provide for your company.
Emily Fullmer
Director of Global Events at GreenBook
Data Data Everywhere… Insight At What Cost?
4 min read
Are researchers in good shape? Or, are we simply one of many industries being disrupted by web-based technologies?
Edward Appleton
Director Global Marketing at Happy Thinking People
We Should Adopt Open Data, With Caution
5 min read
We believe making data free and open needs to be guided to ensure high impact and meaningful engagement.
Neil Seeman
#IIEX: Data Philanthropy: Giving and Receiving
4 min read
Jeffrey Henning summarizes Ari Popper’s panel discussion on data philanthropy at IIeX in Philadelphia today.
Jeffrey Henning
Chief Research Officer at Researchscape
Smarter Data: Challenges And Opportunities
9 min read
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
Six 2013 New Year’s Resolutions For Marketing And Insights
4 min read
This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives.
Joel Rubinson
President at Rubinson Partners Inc