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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: data analytics
100 Episodes of The Exchange: The Conversations Shaping Market Research
AI highlights from 100 episodes of The Exchange with Lenny Murphy & Karen Lynch—unpacking trends shaping insights, data, and analytics.
Karen Lynch
Head of Content at Greenbook
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
Strategic Growth: Driving Decisions with Advanced Market Insights
Strategic growth today relies on smart market research—turning data into actionable intelligence that drives innovation, mitigates risk, and builds ad...
Top Tips to Get Maximum Impact From Data Visualization
Data is powerful when understood. Learn top tips to create visualizations that spark curiosity, drive action, and elevate your research team’s impact.
Torbjörn Andersson
Managing Director for Market Research at Forsta
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
From Panel to Platform: How Toluna Is Redefining Research with Synthetic Data and AI Agents
Toluna leaders share how AI, synthetic personas, and agent-based systems are reshaping research, ins...
The Rise of the Strategic Insight Consultant: Connecting Knowledge to Growth
AI and qual-at-scale methods are transforming insights. The future lies in strategic consultants who turn multi-source data into business impact fast.
Andy Buckley
Sr. Go-to-Market Partner at Human8
ORIGINAL VOICE: the most important goal for market researchers
AI is everywhere—driving efficiency, analyzing data, and even creating ads. But with everyone experimenting, how do we navigate this rapidly evolving ...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Cross-Referencing Data Sets to Unearth Retail Buying Trends
Discover tools and methods for effective cross-referencing, helping retailers create dynamic, data-driven strategies that adapt to evolving market tre...
Lucy Manole
Content Writer at Marketing Digest
The Role of Data Analytics in Shaping Market Trends
Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...
Favour Efeoghene
Digital Marketing PR & Content Writer
How to Interpret Standard Deviation and Standard Error in Survey Research
Understand the difference between Standard Deviation and Standard Error—key measures in data analysis that reveal distribution shape and sample accura...
AI-Powered Analytics: Because You Deserve to Know Why
AI-powered analytics revolutionize data analysis, enabling rapid insights, trend prediction, and efficient decision-making to drive growth and competi...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Navigating the Crossroads of Change
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...
Evolving with AI: The Key to Business Competitiveness and Innovation
Discover the need for businesses to adopt AI technologies to stay competitive. Explore how AI transf...
What is Syndicated Market Research Data and How Is it Different From Custom Research?
Syndicated data provides a broad overview of trends, whereas custom research delivers tailored insights that drive specific business decisions.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Customer Experience (CX)
Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy
Karen Lynch
Head of Content at Greenbook
AI, Data Analytics, and Evolving Consumer Trends in Market Research
Discover the dynamic world of market research, highlighting AI's impact, advancements in search tech...
Tomorrow’s Business Today With an Intelligent Data Strategy
Prioritize data ownership and platform selection for informed decisions. Stay competitive with a robust data strategy for AI integration and tangible ...
Torbjörn Andersson
Managing Director for Market Research at Forsta
Market Research Merry-Go-Round: Not So Merry
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...
The Automation Era: The Rise of AI in Qualitative Research
AI integration is revolutionizing qualitative research and shaping the industry's future by using AI tools for efficient analysis and personalized ins...
Laura Pulito
Vice President of Research at Recollective Inc.
The AI-Powered Market Research Tools Giving Businesses a Competitive Edge
Discover how AI can revolutionize market research, boosting productivity, efficiency, and effectiveness for businesses. Unlock innovation and enhanced...
Martin Filz
CEO at Pureprofile
A Question of Character: Adding Characters into Research
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Research Methodologies
Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton
Karen Lynch
Head of Content at Greenbook
Partner Content
3 Ways To Implement AI Into Your Market Research Today
Discover the power of AI in market research with quantilope's Consumer Intelligence Platform. Save time by automating manual tasks and focus on strate...
Dr. Jannik Meyners
Director of Data Science at quantilope
A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry
The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, a...
Matilda Sarah
Co-Founder at Displayr
What Marketing Can Learn from the Beautiful Game
Editor’s Note: In this article, our UK-based author is discussing football, known as soccer in a few parts of the world. We hope calling this out help...
Sam Salama
Associate Director at Basis
Artificial Intelligence and Machine Learning
Mapping the Future: Geospatial Perspectives with Clara Mundia
Karen Lynch
Head of Content at Greenbook
Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Karen Lynch
Head of Content at Greenbook
How to Interpret Standard Deviation and Standard Error in Research
Standard Deviation 101 When it comes to aggregating market research, many of us are fairly familiar with mean, median, and mode. However, one lever de...
Karen Lynch
Head of Content at Greenbook
It is Time to Quit the Mobile Sampling Skepticism
Today’s consumers are overflowed with product choices, constantly pinging smartphones, and that pot of pasta that is about to boil over. It’s your lif...
Jesper Kvisgaard
CCI Director at CO-RO
Insights or Intuition? How Knowledge Management Improves Data Driven Decision Making
We, as humans, are making decisions every single day. While some are bigger than others, at each intersection we call upon all the information we have...
Scott Litman
Cofounder & Managing Partner at Lucy
Brand Research 101: Clearly Differentiating Non Users
The value of differentiating between non, never, and lapsed users.
Joel Rubinson
President at Rubinson Partners Inc
Why Text Data Is the Future of Business Intelligence
Text data can offer invaluable insight into a company’s performance.
Ben Hookway
CEO at Relative Insight
How to Get Customer Feedback from Gens Y & Z
Comparing Gens Y & Z to help with your product development.
Indiana Lee
Freelance Writer at Indiana Lee Writes
The Misrepresentation of Statistical Accuracy – Unethical, but Fraud?
When does misrepresentation of statistical outcomes turn into fraud?
Michael Lieberman
Founder & President at Multivariate Solutions
Building Positive Feedback Loops Into Your Insights Engine
Harnessing feedback from employees to improve your insights engine.
Jordan Slabaugh
CMO at Bloomfire
Three Ways to Leverage Virtual Collaborative Whiteboards
How can you use virtual collaborative platforms in your insights work?
Casey Bernard
Senior Strategist at KNow Research
Data Synthesis and Meta-Analysis in Market Research
What synthesis is, why it’s important, and how to do it in MR.
Simon Edwards
President at The Research Society Australia
The Influence of Live Streaming on Future Marketing
The potential of live-streaming for online marketing.
Naomi Cook
Freelance Writer at Self-Employed
If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.
How to optimize your insights program using AI.
Kathryn Topp
Founder & CEO at Yabble
Atomic Research: What It Is And Why You Should Be Doing It
Introducing “atomic research” and how it benefits market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
Let’s Get Conversational!
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
A/B Testing: Everything That Glitters Is Not Gold
The variable often missing from ad effectiveness measurement surveys.
Joel Rubinson
President at Rubinson Partners Inc
Assigning a Dollar Value to Your NPS Results
Six steps towards connecting your NPS data with financial returns.
Ryan Stuart
Founder & CEO at Kapiche
CX-Related Defection – Timing is Everything
Diagnosing and solving the question of customer defection.
Ken Roberts
Chief Innovation Officer at Forethought
Why I Love the Beta Distribution (Part Two)
The Beta Distribution is key to estimating consumer preferences.
Joel Rubinson
President at Rubinson Partners Inc
Why I Love the Beta Distribution (Part One)
The Beta distribution should be in every market researcher’s toolbox.
Joel Rubinson
President at Rubinson Partners Inc
How Values and Emotions Chart The Direction Of Your Business
Examining consumer perception via sophisticated text analysis tech.
Mary Meehan
CEO at Metametrix
Retooling Research to Properly Measure the Short and Long-Term Effects of Advertising
Learn about the difference between dormant and active buyers, and how to fix your campaign trackers to better take this distinction into account.
Joel Rubinson
President at Rubinson Partners Inc
Data Strategies That Will Make MTA (Multi-Touch Attribution) Work for Your Organization
Multi-Touch Attribution is hard work but essential in the digital age.
Joel Rubinson
President at Rubinson Partners Inc