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Greenbook’s Chief Revenue Officer

Archive: digital twin

Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them
Research Methodologies

Digital Twins Are the New A/B Test—But Most Executives Can’t Define Them

Discover how B2B leaders are leveraging digital twins to gain a competitive edge. This report clarifies misconceptions and offers actionable insights.

Neil Dixit

Neil Dixit

Founder and CEO at Panoplai

November 21, 2025

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Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

The Prompt

Conveo’s Hendrik Van Hove on Turning AI Into a Research Superpower

Karen Lynch

Karen Lynch

Head of Content at Greenbook

October 16, 2025

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What is a Digital Twin in AI Marketing Research?
The Prompt

What is a Digital Twin in AI Marketing Research?

Discover how digital twins are transforming marketing research with AI-driven consumer models, faster insights, and predictive foresight.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

September 18, 2025

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