sentiment analysis
Beyond the Buzz: Debunking Myths and Unlocking the True Power of Social Listening
3 min read
Social listening is more than tracking mentions—it's about using AI to uncover trends, sentiment, and cultural shifts for smarter, insight-driven deci...
The Power of Sentiment Analysis: Beyond Likes and Dislikes
Sentiment analysis goes beyond likes and dislikes to uncover opinions, track trends, and improve ser...
Data on Autopilot: The Role of AI in Navigating Uncharted Consumer Landscapes
4 min read
AI revolutionizes market research, offering brands deep insights into consumer sentiment, trend prediction, and navigating emerging markets for proact...
Hakan Yurdakul
CEO at BoltChatAI
Are the Hopes & Dreams of Your Business Hidden in Unstructured Data?
10 min read
Unlock AI for business growth with image, video, voice, and text analysis. Gain insights in healthcare, e-commerce & more. Enhance customer understand...
Ashley Shedlock
Content Producer at Greenbook
Share of Search – Help or Hindrance to the CMO?
5 min read
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator
5 min read
Capturing intensity improves the accuracy of experience types by at least 60%.
Greg Haudek
Sr. Advisor, R&D, and Director of Operations and Product Marketing at Vizbii Technologies, Inc.
Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences
3 min read
Valuable data from social media is there for the taking but the sheer volume can be overwhelming.
Keri Vermaak
Regional Engagement Director at Infotools
Sentiment Analysis and Its Application in Social Media
4 min read
Harvesting qualitative feedback from social media sentiment analysis
Maria Thomas
Emoji Analysis: 5 Ways to Crack the Consumer Code
6 min read
Relevant consumer brand opinions are revealed through the use of emoji analysis.
Carrie Butler
Sentiment Analysis is Simple (a Trump’s Tweets Example)
3 min read
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Chris Facer
Trump Ads Won the Election (and what marketers and advertisers can learn from it)
5 min read
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
Sharon Dexter
Project / IT Manager at Greenbook
The 3 Generations of Social Listening & Analytics Tools
4 min read
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Michalis Michael
Chief Executive Officer at DMR
Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller
9 min read
Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference in NYC.
Seth Grimes
A Blizzard Of Insights At The Sentiment Symposium
4 min read
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Bill Weylock
Cool Is For Fools: An Interview With Romi Mahajan
7 min read
An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
DeepMR: Market Research Mines Social Sentiment
7 min read
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
Seth Grimes
From Sentiment Analysis to Enterprise Applications
9 min read
If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook.
Seth Grimes
Interview With Romi Mahajan, CMO of Metavana
7 min read
An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis
9 min read
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.
Malcolm De
C2B: How Social Media Is Flipping Who Has Control
2 min read
If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Malcolm De
The Science of Sentiment: An Interview with Seth Grimes
8 min read
An interview with the leading industry analyst covering text analytics, Seth Grimes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Social Media – Ignoring the Possibilities
4 min read
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
Malcolm De