survey design
When Easy Becomes Empty: The Frictionless Feedback Fallacy
6 min read
Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful, reflective respon...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The Illusion of Voice: Why Participation Is Not Understanding
5 min read
Feedback systems shape experience. Learn how survey design and dashboards limit what’s sayable—and why participation alone doesn’t ensure real insight...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Losing Insights to Boredom, Not Bots: Poor Respondent Experiences Are Killing Data Quality
5 min read
Conversational survey design builds trust and boosts engagement, helping researchers move past fraud filters to uncover deeper, more authentic insight...
Jennifer Reid
Co-CEO and Chief Methodologist at Rival Group
Smarter Surveys, Faster: How AI is Transforming Survey Design
6 min read
Explore how AI is transforming survey design—from writing better questions to optimizing flow and logic with powerful, purpose-built tools.
Ashley Shedlock
Content Producer at Greenbook
The Right Approach to Designing & Conducting Online Surveys
5 min read
Online and offline surveys represent not just two different mediums of conducting market research but often also two different methodologies of admini...
Who Are You Asking? New Thinking in Online Research
6 min read
So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...
Rafał Sobczak
CEO at SoftArchitect
A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions
2 min read
Ten survey questions that can improve survey engagement or spoil it.
Karine Pepin
Co-Founder at The Research Heads
Designing Surveys Optimized for Modern Sampling Technologies
5 min read
How to improve your survey design.
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Is Analysis of Open-Ended Responses Generating Core Insights?
5 min read
The challenges and benefits of analyzing open ends to reveal insights.
Jared Feldman
Founder & CEO at Canvs AI
Let’s Get Conversational!
2 min read
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
A/B Testing: Everything That Glitters Is Not Gold
4 min read
The variable often missing from ad effectiveness measurement surveys.
Joel Rubinson
President at Rubinson Partners Inc
Healthcare DIY Needs a Partner to Check Its Vital Signs
5 min read
Conducting & designing successful DIY market research in healthcare.
Jenny Klenke
Vice President of Consumer Experience at Simply Strategy
A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey
4 min read
An insider’s look into the online panelist experience.
Karine Pepin
Co-Founder at The Research Heads
Making Surveys Human Matters Now More Than Ever
6 min read
Humanising survey research is key to improving survey results & data.
Emily James
Insights Marketer at FlexMR
Storytelling is Not Just for Reporting: How to Storify Your Survey
4 min read
Applying storytelling to not only data analysis, but survey design.
Karine Pepin
Co-Founder at The Research Heads
Applying the Swiss Cheese Model to Survey Fraud
4 min read
The Swiss Cheese Model of Pandemic Defense applied to survey fraud.
Karine Pepin
Co-Founder at The Research Heads
Should Surveys Contain Progress Bars?
3 min read
Are progress bars in surveys a help or a hinderance?
Jamin Brazil
Chairman & CEO at HubUX
Five Key Principles to Improve Data Quality
3 min read
Helping market researchers prevent fraud and improve data quality.
Karine Pepin
Co-Founder at The Research Heads
Why I Don’t like the Five-Point Purchase Intent Question
4 min read
Purchase intent questioning does not accurately mirror shopper choice.
Joel Rubinson
President at Rubinson Partners Inc
A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source
4 min read
How can we improve the sampling process itself?
Karine Pepin
Co-Founder at The Research Heads
A Festivus for the Rest of Us Respondents
5 min read
Reflecting on how we can improve survey design for respondents.
Jeffrey Henning
Chief Research Officer at Researchscape
The Seven Most Common Mistakes in B2B Research
6 min read
Are your B2B market research methodologies up to date?
Sascha Eder
CEO & Co-Founder at NewtonX
Less is Best in CX – Rationing Centricity
4 min read
Driving customer success through memorable experiences.
Ken Roberts
Chief Innovation Officer at Forethought
Rethinking Segmentation to Discover Future White Spaces
6 min read
Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...
Ranjana Gupta
Executive Vice President at Kantar
Ensuring Data Quality Through Survey Design
6 min read
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale
8 min read
The playbook for helping clients make informed data decisions.
Caroline Frankum
Global CEO, Kantar, Profiles Division
Still More Dirty Little Secrets of Online Panels
6 min read
Nearly half of your panel data is trash. Here is how to fix it.
Ron Sellers
Piloting Blockchain-Based Surveys
5 min read
Could blockchain revolutionize the insights industry?
Laurent Rochat
Managing Director at Innovation Atelier Ltd
Quick! You’ve Got Her Attention!
5 min read
Win your consumer’s attention by creating a rewarding experience for respondents.
Ed Staples
Senior Director of Business Development at ProdegeMR
How & When to Use Online Qual for Designing Successful Consumer Studies
3 min read
Many researchers are unaware of the multitude of online qual options that can unearth deeper insights
Ray Fischer
Maximizing Mobile Study Effectiveness
3 min read
Capturing mobile respondents’ attention with concise questionnaires
Nathan Wimble
Identifying & Evaluating Sub-Optimal Responses in Online Surveys
6 min read
Holistic approach to survey design and analysis is needed for high-quality data
Hetul Bhavsar
Director, Client Services & Operations, Schlesinger Quantitative at Schlesinger Group
Driving Innovation with Empathy
3 min read
Exceptional respondent experience begins with human empathy
Lev Mazin
CEO at AYTM
Connecting the Data to Uncover the Best Countries in the World
3 min read
Lightspeed conducted an extensive global panel for U.S. News & World Report’s Best Countries rankings.
Laura Sigman
Marketing Director, Americas at Lightspeed
How a Human Insights Approach Can Transform Routine Market Research
5 min read
How does a Human Insights approach change how we go about the routine marketing research projects we do all the time?
Jim White
Founding Partner at RealityCheck Consulting Network LLC
Reaching for the Stars While Standing on a Garbage Pile
7 min read
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
Ron Sellers
6 “Back to Basics” Steps Researchers Should Practice
7 min read
With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality.
Brian Lamar
Vice President, Insights at EMI Research Solutions
Writing a survey is easy, right? Not so fast.
3 min read
Survey design must start at the top with an understanding of the specific business question that it is trying to answer.
Sima Vasa
Who is Doing Cocaine: Estimating Bad Behavior
4 min read
The Item Count method can be used to reduce the effects of social desirability distortion.
Michael Lieberman
Founder & President at Multivariate Solutions
It’s all in the Process: 6 Steps for Successful Market Research
4 min read
To get the most out of the market research consultants you hire, you should follow the process that we share in this article.
Tim Glowa
Online Surveys Are Not Enough
3 min read
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
Survey Respondents: The Polar Ice Caps of Market Research
6 min read
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
Lisa Wilding-Brown
Chief Executive Officer at InnovateMR
Mobile Surveys Will Beat Traditional Surveys in 2016
5 min read
Mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly.
Patrick Comer
Founder & Chief Executive Officer at Lucid
The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek
4 min read
In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Measuring Cognitive Stress & Usability of Surveys
4 min read
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
Vivek Bhaskaran
Is Online Sample Quality A Pure Oxymoron?
9 min read
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
Scott Weinberg
Mobile Research Quality: Absolute vs. Relative
5 min read
Defining mobile research quality, in absolute and relative contexts.
Scott Weinberg
Why Survey?
8 min read
Survey research has been declared dead before, yet it is still with us. In the ’90s, for example, plummeting response rates were often portrayed as th...
Kevin Gray
President at Cannon Gray
Sliders: Good for White Castle, Bad for Research
4 min read
Using sliders in online surveys may increase engagement, but also introduce bias.
Ron Sellers