voice of the customer
From Cost Center to Growth Driver: The Case for Connected Insights
4 min read
Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.
Aaron Kechley
CEO at Zappi
Becoming the Strategic Advisor
5 min read
Researchers can reclaim their voice and leadership amid industry upheaval. Learn strategies to stay relevant and lead the future of insights.
Adam Stanley-Smith
CEO at Meaningful
7 Projective Techniques for Discovering Hidden Customer Goals
5 min read
Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...
William Leach
Founder / Mindstate Group at Mindstate Group
8 (More) Ways To Maximize The Value of Voice In Your Research
5 min read
People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...
Mike Page
Co-founder and CEO at Phebi.AI
The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer
4 min read
The recent Spotify controversy created a window of opportunity.
Simone Somekh
Marketing Communications Manager at Revuze
Surveys Are Boring. It’s What You Do With Them That’s Exciting.
3 min read
Three ideas for beating survey fatigue.
James Sowden
Customer Success Director at InMoment
A model for change: What market research can learn from B Corps
4 min read
Establish B Corp principles and apply them to ensure high standards.
Sabrina Trinquetel
UK Sales Director at Measure Protocol
Classifying CX Initiatives – Part Three Retention
5 min read
Why your CX program should be informed by science for maximum ROI.
Ken Roberts
Chief Innovation Officer at Forethought
Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More
5 min read
Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.
Rasto Ivanic
Co-founder & CEO at GroupSolver
Hearing is Believing: Reducing Barriers to Amplify the Patient Voice
2 min read
How an Automated Voice Response (AVR) platform empowers patients, caregivers, and physicians to tell their stories anytime, anywhere, allowing researc...
Kathryn Ticknor
Head of Research at inVibe Labs
Voice of the Customer Programs: What They Are and How to Make Them Work for You
7 min read
All the information you need to get an effective VOC program started
Molly Purcell
Digital Marketing Specialist at Greenbook
From Intention to Purchase to Actioning the Purchase
4 min read
The much-needed revamp for Market forecasting.
Ranjana Gupta
Executive Vice President at Kantar
5 Reasons Why it’s Time to Voice-Enable Your Surveys
4 min read
How voice technology is rapidly transforming MRX.
Abigail Stuart
Founding Partner at Day One Strategy
9 Ways to Utilize Research in B2B Product Launches
7 min read
How to prevent the failure of new products in the B2B market.
Alan Hale
President at Consight Marketing Group, LLC
Why Focus Groups Are Essential to CX
4 min read
Utilizing focus groups to gain insights for CX and marketing success
Laura Livers
Chief Executive Officer at Focus Pointe Global
Why ‘Getting it Right’ in Social and VoC Listening is a Human Right
7 min read
Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects
Rob Key
Gaining Insights Into Change Across Healthcare
4 min read
US healthcare changes are forcing change in healthcare research.
Steve Orlick
Let’s Chat. It’s Time for Organic Conversations.
3 min read
Limitless online conversations magnify the visibility of insights
Patricia Houston
Asking Questions Goes Mainstream – An Opportunity for Insights!
4 min read
Getting ahead by putting customers first, not products through empathy
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss
Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked
4 min read
How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights
Ana Galindo
VP, Marketing Insights & Strategy at VANTEDGE
Hey There Good Lookin’: Idea Screening for the Tinder Generation
3 min read
Millennial-friendly insights tool for incorporating customer feedback into the innovation process
Dominic Atkinson
Co-Founder at Dig Insights
How Verizon Uses Voice of Customer Data to Guide Product Launches
6 min read
Interview of data scientist Jingjing Cannon on Verizon’s use of consumer data for product launches.
Seth Grimes
Brush Your Teeth, Make Your Bed, Talk to Consumers
4 min read
Creating customer-centricity in your company culture.
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss
Social Data Analysis and Insights Requires Labeling Laws
5 min read
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
Rob Key
The Evolution of Market Research: Mining Social Consumer Market Insights
5 min read
Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI).
Rebecca Carson
4 Tips for Successful Customer Co-Creation
2 min read
Kevin Lonnie shares his four tips towards successful customer co-creation.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Facebook’s Topic Data Offers Marketers Access To What Users Are Saying About Brands
3 min read
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
Douglas Pruden
Principal at Customer Experience Partners LLC
Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?
5 min read
VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.
Neal Cole
Revealing The True Unfiltered Voice Of The Customer With One Question
10 min read
Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.
Amber Strain
Senior Director - Cognitive Science at Decooda International Inc
Gathering Consumer Feedback Has Morphed over the Years … or Has It?
5 min read
MR has come a long way in the past 60 years. One thing that hasn’t changed is the importance of observation and conversation in research.
Donna Taglione
Vice President at Morpace Inc
Power of Crowd is in Co-Creation, Not Crowdsourcing
4 min read
The best option for successful product ideation lies in customer co-creation and not crowdsourcing.
Kevin Lonnie
Founder & CEO at KL Communications Inc
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
2 min read
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
Marketing In Crisis – What Does That Mean For Market Research?
4 min read
Marketing is taken less and less seriously in a broad range of companies. Why is this relevant for Market Research?
Edward Appleton
Director Global Marketing at Happy Thinking People
Social Media Week Big Take-Away: Context
5 min read
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
Kate Davids
Marketing Intelligence Strategy Manager at First Republic Bank
Why (And When) We Like Google Consumer Surveys
4 min read
Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.
Dominique Romanowski
Vice President at MMR Strategy Group
A Blizzard Of Insights At The Sentiment Symposium
4 min read
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
Bill Weylock
Do Market Researchers Get Prickly About Social Web Data?
3 min read
A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations.
Jason Brownlee
Founder at Colourtext
Lead up to MRMW: Interview with Scott Stein of QuestBack
2 min read
Renee Murphy interviews Scott Stein of Questback in our lead up to MRMW in Cincinnati July 18-19.
Renee Murphy
#MRMW Preview: Why Location is the Killer Feature of Mobile Research
4 min read
That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...
Thaddeus Fulford-Jones
Waleed Al-Atraqchi of Affinnova
10 min read
Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou
14 min read
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!
Dana Stanley
Chief Revenue Officer at Greenbook
More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind
6 min read
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
Diane Hayes
Co Founder & President at InCrowd
Will Social Media Kill MR?
3 min read
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
Ben Leet
General Manager UK at YouGov
Customer Feedback Technology: What’s Next?
3 min read
Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?
Kimberly Nasief-Westergren
President & Co Founder at Measure Consumer Perspectives
Moments of Truth Cartoon: Bridging the Connection Gap
2 min read
While connecting with consumers on an emotional level is clearly good for business (even essential as it becomes harder and harder for companies to di...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
America’s Great Divide / What Does the Shrinking Middle Class Mean for Market Research?
4 min read
If everything we’re meant to support is changing, then how will that impact the way our industry operates or the tools we bring to the battle? To be h...
Kevin Lonnie
Founder & CEO at KL Communications Inc
My Mobile Qual “Must Read” List from MRMW2011
4 min read
Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re...
Betsy Leichliter
Qualitative Advisor at Leichliter Associates Llc
21st Century Innovation Inputs and Validation Part 2: Ideation and Insights-Gathering
3 min read
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...
Tamara Barber
TMRE 2010: Morning of Metrics (With Feeling!)
6 min read
By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...
Bill Weylock