Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses

Check out the full episode below! Enjoy The Exchange? Don't forget to tune in live Friday at 12 pm EST on the Greenbook LinkedIn and Youtube Channel!

 

The market research landscape is shifting rapidly. Kantar's major restructuring hints at a potential sale or IPO, while AI-powered startups like Kepler are raising millions to disrupt traditional research methods. Plus, Meta's new $800 AR glasses might finally bring augmented reality to the mainstream. Are established players ready for what's coming next?

Many thanks to our producer, Karley Dartouzos. 

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Transcript

Karen Lynch: It's like, that may be a first. We were actually a mid administrative and going live.

Lenny Murphy: All right, guys, we were flying by the seat of our pants.

Karen Lynch: Uh, today, uh, I would have missed it completely and continued to talk to Karley if it wasn't for you.

Lenny Murphy: So happy Friday, guys, completely today. It has been a week and, and there was so much. To try and get together for this week. There's so much news that went into our first round and narrowing it down. And Karen, God bless you, is doing that. Literally up to the second. Literally up to the second and then some. But here we are.

Karen Lynch: Here we are. Not everybody heard me talking about UTMs. Who wants a UTM in the link? Who wants a UTM? I know.

Lenny Murphy: And I'm so guilty of just putting in the whole link, and I should try trying to edit those out, but anyway, which you asked me to do.

Karen Lynch: It's all good. Um, yeah. So, um, so what a week for tech and, and what a week for insights. And maybe we say that every week, but we're just going to have to start with Cantar cause there's a lot going on there. And, um, and let's just get into it because, you know, we don't always talk about the, the personnel changes, right. But sometimes for a company this big, when there's, when, changes at the CEO level, it's indicative of something going on, right?

Lenny Murphy: So yes, before he ends out, though, I want to cover one very important thing. Happy birthday to you. Happy birthday to you. Happy birthday, dear Karen. Happy birthday to you. And another first on the exchange.

Karen Lynch: Well, technically, yesterday was my birthday, so it's not quite. Is it next year that my birthday will fall on a Friday then? Hashtag goals. Um, I expect presents in advance from friends for next year. No, no, this was a nice birthday though. If I, if we're taking a moment, um, it was 35 again, right?

Lenny Murphy: That was a good one.

Karen Lynch: Did I ever tell you my grandmother, she said she was 29 until she was 94 years old. So it was always her 29th birthday. I would not want to hang on to, to, um, to 29 too long, but I wouldn't mind it staying in my forties. I'll just put it out that way. Like, I didn't mean to stay in my thirties. My forties were a sweet spot.

Lenny Murphy: This, this in the fifties businesses. I hear you. Yes. I will ask your age. I will say I'll be 55 in four months, five months. And it's like, wow, that's a real, that's a, that's a real number, right?

Karen Lynch: Like ARP, all that good stuff. It's getting real. Being in your 50s that, and I am also solidly in my 50s, that just is like, whoa, what? I think because 50 is close to the new midlife, it's not 40s anymore if people are living into their 90s and all that, and 50s is like more than halfway through life, I think. Yeah, it's rough, it's rough, but I had a lovely birthday. We had dinner at an outdoor restaurant. Not far from us, my parents were both able to join us, which was delightful. My daughter and son chipped in on a coach wallet for me, so raising them is all I can. I was like, this is a legitimate birthday gift from my kids. That felt like a big deal. So anyway, yeah, so I feel like I have arrived at a level where my children understand, a good gift, a solid gift. That's great. All right.

Lenny Murphy: So speaking of longevity, tenure. Yes, longevity, tenure.

Karen Lynch: Thank you for a segue because we don't have to talk about me for the next half hour.

Lenny Murphy: You know, it's just as fun as everything else, probably more so. But let's talk about Kantar. So yes, the news, lots of changeover, senior leadership at Kantar. I have no inside knowledge of my external perspective. Uh, you know, uh, Caroline Frank, I'm leaving Cantor profiles. We know Cantor profiles are connected to the world panel and to the numerator. The buzz has been for the logical thing to do for quite some time would be for Bain to spin that out. Um, so I, that just seems part of that process, uh, for this, you know, we'll, we'll call it a new numerator group with these other components that are data sets, you know, solutions being one entity, probably an IPO. That's just what makes sense. Then a larger move, another consulting exec moving into here, Paul Zwellenberg from Accenture to lead Insights Profiles as the numerator separates, and group CEO Chris Jansen leaving in 2026. We've talked about this before. When you see these types of shifts, sometimes it is due to a change in direction of the business to adapt to new realities. Could probably be a piece of that. Also probably preparing for a sale. More than likely. Doesn't mean that's imminent, you know, that it could take a long time to make that happen. But when you see these big shifts of senior leadership, like that, then it's, it's preparing the business for a new phase, the way you look at it.

Karen Lynch: And Caroline, you know, Caroline, I guess, stated in her LinkedIn post, so if you find her on LinkedIn and follow her, you know, like, she's leaving at the end of the year.

Lenny Murphy: So, it's not like, there's a plan, like, they are, they're transitioning. I mean, yes.

Karen Lynch: And she's like, you know, stay tuned. Like I'll tell you what else is happening, but it's not a sudden departure. It's just a very strategic departure, probably, you know, on her part and theirs, but it's not an abrupt change. So that's part of a strategy. Yeah. It's part of a strategy. So start following them. And also there are other reasons to follow them right now. Aren't there my friends?

Lenny Murphy: Yeah, so full disclosure. I am an advisor to remesh so I need to make sure Legally that's known that the the announcement the public knowledge that the remesh file suit basically on trade secret misappropriation breach of contract copyright infringement alleged That is what's claimed in the suit the And that's public and if If you wanna get in and look at it, it is public, you can dig in, you can look at the evidence, you can assess any of those things. I'm not going to comment on any of that.

Karen Lynch: The- Yeah, there's a big picture to look at here. And so we're sharing the news that this lawsuit is out there, but there's a bigger picture for software providers to be paying attention to. That's what we're gonna focus on.

Lenny Murphy: There is. There is an interesting angle here that is relevant, that it includes specifically Kantar China. China does not have the IP protection in trade, you know, copyright, et cetera, et cetera, protections that others do, other countries do. And again, allegedly, whether this is true or not, this will be worked out legally between all of them. What, to your point, we both rapidly got to that conclusion of, wow, in the era of vibe coding on lovable, over the weekend, somebody who really may not know exactly what is happening, you can inadvertently, and especially if you're a developer in a country that doesn't have strong protections for existing technology, you can duplicate technology readily. And and and potentially even outright copy that if they were using I don't know what Chinese tech platform isn't built with those things. It's very possible. Anybody could literally use a technology like that. It just pulls the code from an existing platform that is absolutely imaginable not saying that's what happened and can't run real This is just like, it has pointed to cautionary tales.

Karen Lynch: You know, you think about how much copywriting assistance we get from LLMs right now, kind of universally. You know, I think most professionals are using it to, hey, help me write an email or draft a response or whatever.

Lenny Murphy: An RFP, a proposal. All of that.

Karen Lynch: Right. So how much, how careful are we that what LLMs are helping us create, aren't protected via copyright or shouldn't be protected via copyright. And we all need to make sure that we are being careful. Developers and marketers alike, the last thing you want to do is pick up a copy, copyright, or copyrighted phrase with a copyright or naming, naming something with, you know, kind of that sort of trademarking, like just we all have to be be careful to make sure we're doing due diligence for that.

Lenny Murphy: 100%. And we've said it before. We'll say it again. If you are the traditional SaaS model, I don't think it is nearly as great and secure now as it was simply because of the ease, the barrier to entry, and creating a very similar solution is just so low now. And we see it on this show all the time with all of the, oh look, here's another company that's doing a very.

Karen Lynch: Oh, let's use that as our segue, right? How these companies that are outside of the immediate, the insights and analytics industry, as we know it, there are other companies that the technology has just now enabled them to join the world. Yep. Maybe not this next one. But if let's jump to the Kepler one, the bullet point here. So there's a company called Kepler that launched a voice AI survey platform and raised 3.4 million in seed funding to scale conversational research. And all of a sudden, I'm like, huh, that's interesting. So this company came out of nowhere.

Lenny Murphy: And yeah, we're gonna disrupt the market research industry that's already in the state of being disrupted internally.

Karen Lynch: Right? How many of you, how many of you are loyal listeners, are in conversational research and are working to scale it and now, boom, brand new competitor that has to stay on your radar because 3.4 million is no small, no small funding level.

Lenny Murphy: No seed fund? Hell no. 3.4 seed fund is pretty significant. Yeah. And I think that there's another interesting point to make here. These guys, to your point, the first What this is not new. What are you talking about? Right? Um, this is, but they are approaching it from the perspective of, uh, they're approaching it from a Silicon Valley, um, kind of growth perspective. They're going to be looking at it in a very different way than we look at it. Um, uh, maybe I can sum it up best this way. Uh, when Google surveys first launched, right. And, I was on their board, their advisory board. And I was really honored to do that. And I was at SMR in Atlanta and was asked to do a Q&A session. And they asked me, would Google ever join SMR? I said, no.

Karen Lynch: Why would they?

Lenny Murphy: And that wasn't a diss on SMR. It was just these companies are looking at things in a very different perspective. They're not insiders adapting technology, they are outside looking at how technology can disrupt existing systems, and they're not going to play by our rules. And so it is, we do need to look at these companies that are coming in, even though we look at it on a surface, like we already have solutions to do this, their business model, their strategies, obviously their funding is radically different than the companies coming from inside the industry. And, and that is, that's a huge piece of the disruption. By the way that Wimbledon looks. That was like, you know, that was not on purpose.

Karen Lynch: I don't mean to distract you. That was great. It was like, you know, play some slow, play it in slow motion, some music, you know, dream weaver, something much more than it happened during your birthday conversation. That would be talking about anyway.

Lenny Murphy: Anyway, it's funny. All right. So yeah, such a good example. This other thing. Yeah. Well, you want to talk about this?

Karen Lynch: You found the Edinburgh based consultancy called user vision, which I was sitting there thinking like, how many companies are there that are using something user testing for this user that obviously user testing is a big deal, right? But they just secured a six figure investment from Maven Capital Partners. And I started to really think about this. Like, you know, it's six figures, it's not, you know, it's not millions. However, what I think is interesting is, if more and more kind of user, UX, user experience, user testing, user, whatever, usability in general, if all of these keep coming up, and we are also developing more and more platforms ever before, thanks to AI, this all makes perfect sense to me. Because with each new startup that's AI-based, guess where all of that lives? It lives online on a platform, and all of these AI-based platforms need testing. You can't just launch and not have usability built into the mix.

Lenny Murphy: What did, was it a week or two ago, when OpenAI spent well over a billion dollars to buy a usability platform, a user testing platform, yes.

Karen Lynch: So yeah, so that's another thing with all of the companies out there throwing their hat into the ring too, guess what? You're gonna have to make sure that you are shoring up your user interface because everybody and the investors know that too. So they're going to be looking for different platforms that are really focused on usability user experience, so.

Lenny Murphy: Yep. These next three were certainly the next evolution of, so inside the research industry, Market Vision partnered with Verve Labs to integrate AI agent technology across its research offerings. Focus on agents, we've been talking about that.

Karen Lynch: Well, and even at our AI we have a session on AI agents at work, and we have a few AI agent demos. So if you are still not sure how this is gonna play out in the research space, make sure you get to IIEX AI, because it's a virtual event, free to attend, and we're talking about agents there, too. So anyway, that was one to the side when I saw this one.

Lenny Murphy: Yeah, well, and 1.2, market vision is not Kantor, not some big behemoth. Uh, you know, small to mid size, uh, uh, business, great for a long time, solid, which I think that's really cool. The company demonstrated. You don't have to have, you know, a $5 million AI budget development budget because there's some big multinational to do really cool stuff. So hats off to them, uh, for, for doing this. Um, uh, no surprise on the next one at all. Market logic has been around, you know, that they're, the knowledge management system, they sit on lots of data for clients, right? Yeah, yeah. And their deep sites personal agents turn into interactive agentic AI conversations for insights that no brainer. Yeah. So which again, doesn't mean disparaging market logic. Yes, that's exactly what companies that are sitting on lots of data. That's the next unlock, you know, is creating those types So very cool. Yeah, chat with personas.

Karen Lynch: It's very interesting to me because this all, it all synthesizes very, very well when you start to think about, you know, what those kinds of digital twins are, you know, all the big pieces, what you think about like creating those things. But then yes, the ability to have a conversation with them, it just, anyway, it just kind of clicks into place a little bit more tangibly, I think, for some people who are like, how does that all play out? Well, guess what? Once you start to put it together, it's pretty cool to think about.

Lenny Murphy: It does. And think, yeah, there's so, so much about all of that we could go into. We don't have time to do all of that, but, but this, I will say this, the debate around synthetic samples. No, I keep, keep debating just like we did about telephone versus online. It doesn't matter. The business reality is that this technology is here. It can create impact. It's a false dichotomy trying to compare it to a real interview in terms of depth. That is a consideration. It is not the only consideration. These types of personas, et cetera, et cetera, especially built off of real data. There's no reason in the world, if you are a business leader at a brand side, you would not be flocking to utilizing these tools. Period.

Karen Lynch: And if you provide them, make sure you have a kind of proof point that it was quality data that it was built upon.

Lenny Murphy: 100%, 100%, absolutely. On that next level, our friends at AYTM, they're a conversation AI. So it's a quantitative scale for qualitative interviews. We've been survey platforms embracing conversation AI. You know, that trend.

Karen Lynch: I mean, that could have been the whole theme, you know, when you think about Kepler, right? A new entry into the field. And if I were you at AYTM, I'd be like, well, let's check out that Kepler, right? I mean, there are so many people in our ecosystem where I'm like, check them out, check them out, check them out. So, because we have somebody like AYTM who's been in the industry for years, you know, and they're doing the next thing and then, you know, whack them all too, many of these new Silicon Valley based startups are coming onto the scene just to compete with them a little bit. So tough times out there, but we got you.

Lenny Murphy: Yeah. Yeah. We got you. All right. Now we have hinted for weeks. We're like, all right, we got to talk about the glasses. We got to talk about the wearables. And we kept putting it off. And then Metta, Metta this week.

Karen Lynch: Thank you Metta.

Lenny Murphy: Thank you Metta for helping us, you know, for, for showing us today. We have to talk about it again. So, um, uh, as a former glassholder, It's pretty cool. So it's so cool.

Karen Lynch: Well, what's funny about this is like, I think it was earlier in the week, somebody had, you know, leaked what Mark Zuckerberg's like to talk with or what his talk was going to be. And right, it was not really whatever. But then you know, then he takes the stage and then it's like, okay, so while he's on stage demoing them there, it wasn't perfect. Like it, you know, tweaked out on him on stage, which is also kind of funny. So there's a lot of stories out there. But the article that we're going to share, which is the UTM we were talking about earlier from The Verge, kind of gives the highlights. And you'll see, so not only is it the Ray-Ban glasses, but also it's the, like, Oakley glasses, which are like, oh, now that's cool, because that's a certain demographic that would really love those. I mean, when we were all skiing, we were like a big Oakley family back in the day. And I just kept picturing, like, oh my gosh, that's so cool, like, to think about kind of the sports use cases for these. Like, you know, you're a cyclist and, you know, you say to your glasses, like, hey, Metta, I need a new route right there in front of you, map it out. So cool to think about. Anyway, it was really fun. So it's great screens, some risky.

Lenny Murphy: Full color screen. Really cool.

Karen Lynch: So $800. So not as cheap as the previous iteration of the Metta, of the Metta glasses, where you could take pictures, you know, and see texts and stuff like that. And there's some cool stuff happening there. You'll have that, as I point to the inside of my regular glasses, you'll have that display on the inside of your glass that looks pretty cool.

Lenny Murphy: Supposedly no one else can see, right? Only you see it, which is interesting. And gesture wristband control, so what is it, kind of like, Wii? Is that what you're envisioning, right? Oh, yeah. That's funny, yeah. And I'm sure it is.

Karen Lynch: Yeah, well, you can probably just go like this, And it's gone. So if you do this, then maybe it goes away.

Lenny Murphy: It's like swiping on your phone. There's going to be swipe gestures. That's what I kind of was imagining there. Yeah, I'm sure. But they're meta. Look, meta gets a lot of flack for a variety of reasons. And certainly not everything they touch is gold. But they are a major, multi-billion dollar fang company, right? And they're not stupid. And this is, they keep going back. As do other companies. I mean, Apple, everybody else is still working on it. It's a race to have a new solution. And the implications for research are no brainers. And they always have been, right? So yeah, that's, so there are a couple articles there and then Snap, Snapchat, they're spectacles.

Karen Lynch: So the same thing. And if you've dabbled in Snap throughout the years, you know that they were masters at the kind of augmented reality where you can get the Snap filters. And the next thing you know, you're a bunny talking to, anyway, super cute, really fun, really playful, and helped engage people with the platform, I'm sure. But now we're talking about getting these spectacles out there for consumer use. And what is that going to do to the marketplace when they're really good at augmented reality. So what's happening there? So it's like, and that's this next story too about this World Labs launch. And I want to just pull them all together. So World Labs has 3D worlds that are phenomenal. Like you can go onto the site and it's like exploring a world. And it's like this morphing between what you see in the gaming industry, like these great quality immersive spaces that are not just for gaming anymore. And you think about it, about the glasses, will the glasses allow you, it's sort of like, you know, the Oculus, you know, when when we have the meta headset, the the Oculus, where you're kind of like looking around, but you're in your own reality, but you're looking at augmented reality and snaps got their situation going. It just feels like it's all converging, or for something that the implications for insights for the insights industry is really going to be, what can we do with these immersive experiences, these augmented realities, these cool glasses. I don't know. I know there goes Tim.

Lenny Murphy: And I'm like, of course, yes, second life, the metaverse. We were talking about second life before we went to see it on the pre show. He may have done so. Yeah, you got insider knowledge, insider knowledge. Yeah.

Karen Lynch: So for those of you on LinkedIn, Tim Lynch was like, hopefully it'll be a better alternative world than Second Life was. But Lenny and I were talking about how, you know, they were at our first AI event talking about, you know, having consumer conversations in these alternate worlds. And, you know, what will that do to the research space if people can come together in a very plain setting and the next thing you know, you know, they're wearing glasses and Tim Lynch, anyway, you know, they're wearing AI glasses and they're talking about, you know, natural food and beverages in a setting like the Garden of Eden. I mean, that is possible, that these things could happen. And the technology is just showing up for us.

Lenny Murphy: It's just, it is, there was an article, we didn't, we didn't get to and that's fine. But it was, YouGov, if you guys get a chance, go, go look, YouGov released a report this week about consumer perception on AI adoption. The, and we didn't have to fully get into it, I'm not going to now. For all of this, the perspective still is what the business would be the early adopters because of business use cases that make sense. There are still, I expect, companies that are still utilizing Google Glass in engineering and some of those things because it just made good sense to do it that way. Consumer adoption will lag until you get the killer app. What is the killer consumer app? And that's coming because there's too much money being spent on all of this. He's early, you know, the second life that was at what, 20 years ago we had that, right? It didn't hit full tilt consumer adoption, but the barriers, you know, okay. Uh, uh, uh, Starlink bought a whole spectrum, right? They're going to be able to beam 5g wireless connectivity globally, period. So we deal with the connectivity issue, we deal with the processing issues because of NVIDIA and Intel, blah, blah, blah. All of the constraints that impact adoption from at least a technical standpoint are all coming down, so being reduced. So now it's just looking for the killer app that will happen and it will explode just like everything else did. Over the course of time. Yeah.

Karen Lynch: And there were, there were a few articles that got dropped when I pasted it in. So I just put them back in there by the way. But these are a few, it's for the future. It's like, Oh, these are all like, you can Read up on these things. This isn't something we really need to talk about, but a lot hit the, um, kind of hit the news this week. Washington post highlighted, um, open AI's first public study on who's using chat GPT and common use cases. So that's a pretty cool study. It was all over LinkedIn, um, towards the end of the week. So check that one out. OpenAI shared that roundup themselves too. So there's a different link, kind of different ways of looking at the same thing. Then there's also this report talking about AI deployment that I thought was really interesting with over-promising and under-delivering. And so it's at the enterprise level also. So I think that we're kind of leaving you with, do your research on LLMs for kind of generational, not generational. I keep tripping on words today. It's kind of generative AI, you know, the idea that you're using it this way and what's going on at the enterprise level, I think is really interesting. And anyway, and how about it? So fold all of this into, you know, over the weekend, maybe let's have a look at what's going on.

Lenny Murphy: And here's, there's a framework that's going to be we talk about publicly really soon that we're working on for a couple of things, including the upcoming grid. And the way I'm thinking about these things, I'd love any feedback from, is that there's really kind of three categories now. There's utilities, things that just make things faster, faster and cheaper and easier. And we've got lots of those. Augmentation, you can do new stuff that you couldn't do before, but it's not, oh my God, it's like utility on steroids. So, but then AI becomes new, what are things that are entirely disruptive and create new possibilities and the type of stuff that we're talking about here, even the, you know, the wearables or the, the world labs, whole new paradigms to think about. And, uh, and they may be slower for adoption, but they are, they are there. And, uh, and to the point of what we're thinking, even think about that, the article on the, the, the consultancies, uh, and the failure saying too often, you're over promising saying, Oh, it's going to be net new. It's not, it's useful and that's okay. Utilities are amazing. The example I always use is wind zip. How many of us. We used winds up for years because it was just, it was a cool little utility. We needed it to do stuff. Right. Yeah. Um, the, uh, being useful is great. Being augmentation is great. Being that new is great, but net new is what's going to drive shifts that have long tails of, of change for all of us. Uh, over time. Yeah. Speaking of time, I know you, you got a hard stop cause you got to do a podcast. I have to do a podcast.

Karen Lynch: About this one, but just throwing something out there, Lenny, you and I haven't talked about this, so I'm talking about it live on air because I wouldn't mind the feedback at the exchange at greenbook.org. We've been discussing with our marketing team about whether we should include Lenny's choice or Karen's choice, like the article, not just the article that didn't make it onto, but the article that's somewhat unrelated, but also related at the same time. So, you know, do we want to put that, I'm going to pop that back up here. Do we want to start to like to share with people the other things we come across that may not be exactly, that may not be a perfect fit for the conversation we're having? For example, I had Read about in my travels, yes, just yesterday, Anthropic has a lab that's helping with medical science research. And they're talking about getting an AI assistant to come up with a cure for cancer and getting to a place where you could type into the AI. Here's this disease, and it can spit you back a cure for it. And I was reading that thinking, there are so many grand possibilities, big picture, like when that crosses my mind, I wanna share it with everybody, even though it's not insights and analytics.

Lenny Murphy: It's like, this is- I'm all for, give me a chance to talk about, I mean, my favorite terms, dystopian hellscape, robot overlords, or the UFOs, whatever. Yes, please, let's do that. Let's do that.

Karen Lynch: You always go to these places. I go to like, I have a little lab, like this is a lab assistant that like, hey, I need a cure for, you know, I'll be super personal, you know, 80, 86 year old man with late stage Parkinson's. I need something for that. And it gives the right balance of prescriptions to build a better I get so excited about the possibilities in that space.

Lenny Murphy: 100%. I have used that variety of them to kind of optimize my own regimen for my mitochondrial disorder. And not the same as I ain't trained on that, just the open system.

Karen Lynch: So imagine when it's trained by these incredible scientists. Anyway, let us know, send us an email. If you would like to Read about the things that Lenny and I find interesting and intriguing outside of insights and analytics, because we're cooking up something with our marketing team, and maybe it becomes the end page of our LinkedIn newsletter, or maybe it goes out in our Green Book newsletter, you know, who knows? But if you want to learn more, send us a little email and say yay or nay to this decision, because we might just do it, or we might not do it, feedback would be great. The Exchange Link Club.

Lenny Murphy: The link bug. So I know that's why I just said it. We got it. It's, it's recorded. It's going to be transcribed. We said it anyway. And Tim, I don't remember the call, the company you're talking about. Tim Lynch was asking about the Google glass company, a research startup. Um, I know who you're talking about. I don't remember the name. Um, but there were certainly companies that were deploying that we had at IEX. Um, uh, The last thing on that note, like beep on the side of wearables. I hated glass because I had to wear contacts to use it. And I don't do contacts. Look at these fingers. I'm just not good at that. So when they can release these solutions, and I think that the Ray-Bans, and certainly the Ray-Bans, maybe not the Oakleys, are designed so that you can have prescription lenses with this embedded in them. That's a whole new ballgame from an adoption standpoint. People like me are just lazy to wear contacts, but need corrective lenses. So anyway, interesting times for all that. Interesting times. So all good stuff.

Karen Lynch: Friends, it was great to talk to you. I will not see you for two weeks. So let's just let everybody know that.

Lenny Murphy: That's right. That's right.

Karen Lynch: That's actually not true. I will see you next week, but we're going to pre-record. So we'll need our news by Thursday. So, you know, nothing big better happens overnight on Thursday night. Cause you know, we'll still push but it won't be live. It'll be live on Thursday afternoon for Lenny and I. And so you'll still be able to catch us at noon on Friday, but it's gonna be prerecorded. And then the following week, we'll have a guest. We will have a guest. Headed to SMR Congress. So it was my first time heading over there. So I shall be in Prague, but I'll be missing all of y'all. I'm probably seeing you there, so.

Lenny Murphy: Right, we'll miss you too, Karen. We'll have lots to talk about. When they get back, I'm sure. All right, everybody, take care, have a wonderful weekend, and thanks for tuning in.

Karen Lynch: All right, bye, everybody.

Lenny Murphy: Bye, everybody.

Links from the episode:

Profiles Leader Caroline Frankum to Leave Kantar 

Kantar appoints Paul Zwillenberg as Chief Executive Officer 

Remesh, Inc. files trade secrets, breach of contract, and copyright infringement lawsuit against Kantar 

Keplar launched a voice AI survey platform and raised $3.4M in seed funding 

User Vision attracts six-figure investment 

MarketVision Adds AI via Partnership 

Market Logic launched DeepSights Persona Agents 

aytm unveiled Conversation AI 

All the news from Meta Connect 2025 

Zuck’s Glasses, Your AI 

Snap unveils Snap OS 2.0 with native browser, WebXR support, and more