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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Business-to-Business (B2B) Market Research
Business to business (B2B) market research studies the needs, preferences, and behaviors of companies as customers. It informs strategies and decisions when selling products or services to other businesses.
Navigating B2B Research in Asia: What Non-Asian Agencies Need to Know
Asia’s B2B research market is dynamic and diverse. Success demands cultural understanding, local nuance, and humility beyond tools and methods.
Colin Wong
Principal Consultant at Insights Heroes
Latest
Karen Lynch
Head of Content at Greenbook
Is Your B2B Segmentation Fit for Purpose?
CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...
Victoria McRitchie
Director of Research and Insights at Phronesis Partners
Using Market Research to Identify Key Trends in B2B Video Marketing
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
The Importance of Trust in Building Strong Business-to-Business Relationships
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO & Co-Founder at NewtonX
One Final Time – NPS is Not a Lead Indicator of Growth!
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
Karen Lynch
Head of Content at Greenbook
Is Your B2B Segmentation Fit for Purpose?
CMOs in B2B must drive revenue with insights-driven segmentation. Learn how to optimize resources, boost engagement, and refine strategies for better ...
Victoria McRitchie
Director of Research and Insights at Phronesis Partners
Using Market Research to Identify Key Trends in B2B Video Marketing
Market research helps B2B companies identify video marketing trends like personalization, short-form content, and educational videos to create effecti...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
The Importance of Trust in Building Strong Business-to-Business Relationships
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
How to Employ Generative AI Deliberately, for Better B2B Research Results
Walk into any research forum—or an IIEX conference—and you’ll find the conversation will invariably turn to AI. Generative AI may be all the buzz, but...
Sascha Eder
CEO & Co-Founder at NewtonX
One Final Time – NPS is Not a Lead Indicator of Growth!
2023 marks the 20th anniversary of Reichheld’s ‘The One Number You Need to Grow.’1 I find it astonishing that businesses implement NPS programs with ...
Ken Roberts
Chief Innovation Officer at Forethought
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