Categories
GreenBook’s Top 5 Market Research Podcasts
GreenBook’s market research podcast recommendations.
GreenBook recently launched The GreenBook Podcast, which is now available for listening on Google Podcasts, Spotify, Apple Podcasts, Amazon Music, as well as many podcast aggregators (e.g., Stitcher).
And while GreenBook employees are excited about our own podcasts’s success, that’s not all we’re listening to. We are avid market research podcast listeners and stay immersed in industry conversations with curated playlists.
In no particular order, here are the GreenBook team’s top five market research podcasts:
1. Happy Market Research Podcast
Hosted by HubUX Chairman & CEO Jamin Brazil, Happy Market Research Podcast started out in August 2018 and has to date produced several hundred insights-heavy episodes. Brazil, who also hosts a GreenBook Blog expert channel, Intergenerational Research, always has his finger on the pulse of market research.
2. Mintel Little Conversation
Mintel Little Conversation is a notably enthusiastic and high-energy market research podcast by Mintel, an international market intelligence company. It’s hosted by a revolving slate of Mintel team members as hosts, including SVP/Chief Insights Officer Andrew Davidson, Trends Manager APAC Alysha Young, and Director of Research, EMEA Toby Clark.
3. Data Gurus Podcast
Hosted by Sima Vasa, CEO and founder of Infinity Squared Ventures, The Data Gurus Podcast takes a deep dive into a wide variety of market research topics with a diverse array of industry leaders. The Data Gurus Podcast archives are full of gems, and we especially appreciate Vasa’s laser-focused questions.
4. Ponderings from the Perch
Hosted by Priscilla McKinney, CEO and “Mama Bird” of Little Bird Marketing, Pondering from the Perch is one of the most well-established podcasts in the field of market research, launching in 2014. Topics McKinney covers are appealing to those not just interested in market research, but also marketing and entrepreneurship.
5. The Brainy Business Podcast
Focused on “the psychology of why people buy”, the Brainy Business Podcast is a biweekly podcast hosted by Melina Palmer, founder and CEO of The Brainy Business, a behavioral economics consulting company. Palmer’s insights – and those of her guests, ranging from academics to market research specialists – are fascinating and always entertaining.
Did we miss your favorite market research podcast? Let us know about it in the comments below!
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Karen Lynch
Angelique Taylor of AddMaple on Asking Better Questions
AddMaple CEO Angelique Taylor shares how better questions, AI-powered data exploration and evidence-...
Digital Twins, Synthetic Data, and the New Rules of Research
Explore how AI agents, digital twins, and synthetic data are changing trust, decision-making, and th...
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Julia Mittermayr on Data Quality, Bold Leadership, and Building a More Transparent Insights Industry
Future List Honoree Julia Mittermayr shares perspectives on data quality, bold leadership, AI, and building a more transparent insights industry.
ARTICLES
Top in Insights Industry News
Where Research Meets Reinvention: Why Le Printemps des études Is Worth the Trip to Paris
On September 24–25, Le Printemps des études brings the research and insights community to Paris to explore how AI, new methodologies, and human expert...
Ashley Shedlock
Content Producer at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Editor-in-Chief at Greenbook
Why Panoplai Earned Greenbook's Industry Impact Award at IIEX North America 2026
6 min read
Panoplai received Greenbook's Industry Impact Award at IIEX North America 2026 for a vision that connects research, AI, and decision-making into a sin...
Karen Lynch
Editor-in-Chief at Greenbook
Qualtrics X4 and the New Questions Facing Insights Leaders
10 min read
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
Karen Lynch
Editor-in-Chief at Greenbook
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
