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Infotools

Company Description

Because we believe curious minds can change the world, Infotools has been raising the profile of research data for 25 years We provide software and services so our clients all over the globe can organize and harmonize their market research data, making it easier to analyze, visualize and tell stories from their findings. Working across multiple industries, we partner with some of the most curious minds in research. Trust in our expertise, confidence in our unique automation technology and belief in our service culture means these minds ask better questions of their research data, more often.

Affiliations:
  • ESOMAR (International)
  • AMRO (New Zealand)
  • Research Association NZ
Company type:
  • Software / Technology / Platform Provider
Telephone:
+649-488-0111
Fax:
+649-486-0123
Address:
Infotools House
51 Hurstmere Road
Auckland, 0622
New Zealand
Ant Franklin
CEO
Patricio Pagani
Company Director @ Infotools, Chief Disruption Officer, Market Research Philosopher, Speaker, Musician
View Linkedin profile »
Countries where research is conducted:
United States of America, United Kingdom, Australia, Germany, Argentina, Bangladesh, Belgium, Ireland, Japan, New Zealand, Singapore, South Africa, Sweden, The Netherlands
see full list »

Market research Specialties

Market research resources (4)

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From the blog: Infotools Blog

The future of market research is not what it used to be

(This blog is based on material that Jonathan Bear and I co-presented at IIex North America on 13 June 2016.) People respond differently to automated beings. Take my group of friends, for instance... The other day, while browsing online, I came across this clip of a robotic dog.

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Will market research get caught with its AI pants down?

Originally published by GreenBook In his recent provocative posting AI will change your insight job more than you think, Ray Poynter reflects that our industry has become complacent about the impact of automation on our jobs. The consensus of our industry seems to be that jobs up

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Compare your brand’s position to competitors: 5 steps

The perfect visual market research analysis tool to see brands on the brand landscape, is a correspondence map.   What is a correspondence map? The correspondence map is a great method of statistical analysis for survey data or industry market research. Correspondence mapping is

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