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Dana Stanley
Greenbook’s Chief Revenue Officer
Harmoni by Infotools by Infotools | Harmoni
Harmoni by Infotools is a data-agnostic insight discovery tool that gives MR teams space to think and see patterns in complex data that others can’t.
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What is Harmoni by Infotools
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Key features:
Discover
Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t.
Fair share
The expected value for a brand on a particular attribute. It considers the relative size of both (brand and attribute). By comparing the actual value to the fair share value, one can see whether a brand is performing above or below expectations.
Branded dashboards
Create visually appealing and relevant branded dashboards to share insights and engage stakeholders. Dashboards are a way to organize previously saved stories and combine them with other contextual items such as text, images, and embedded content.
Alerts & notifications
Set alert thresholds to inform stakeholders when something changes in the data, updates to certain data points, targets being met, and more.
ChatHarmoni
Extend your individual analyses with market research-trained AI commentary, created through an enterprise level, closed-environment generative AI tool.
Big table analyses
Superb features enable researchers to explore large, complex data sets. Build out large tables with multiple nests and grids. Turn off Auto-run to quickly create the table you need then watch the table return your findings.
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Airlines [market sector expertise]
Alcoholic Beverages [market sector expertise]
Apparel & Clothing [market sector expertise]
Association Membership Studies
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Beverages [market sector expertise]
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Entertainment Industry [market sector expertise]
Financial Industry [market sector expertise]
Commercial Banking [market sector expertise]
Retail Banking [market sector expertise]
Credit Cards [market sector expertise]
Foods & Nutrition [market sector expertise]
Non-Profits / Fundraising [market sector expertise]
Packaged Goods [market sector expertise]
Retail Industry [market sector expertise]
Supermarkets & Grocery Stores [market sector expertise]
Quick Service Restuarants [market sector expertise]
Restaurants [market sector expertise]
Tobacco [market sector expertise]
Transportation [market sector expertise]
Travel & Tourism [market sector expertise]
Utilities & Energy [market sector expertise]