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Anouar El
Founder & Chief Executive Officer Veylinx
Anouar El Haji is the founder of Veylinx, the winner of the Insight Innovation Competition 2014 North-America. He developed Veylinx to reveal what consumers truly value by letting them vote with their own wallet. He is specialized in behavioral economic methods to conduct marketing and market research.
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Research Methodologies
Inflation Reveals the Need for Better Insights
4 min read
A focus on consumer demand is needed to offset rising inflation.
Latest from Anouar El
Brand Strategy
Skin In The Game: Revealing The Honest Truth
3 min read
Skin in the game is a powerful concept and is necessary to understand true human reality.
Consumer Behavior
Defining ‘Value’ to Understand What Makes People Tick
4 min read
Knowing what people value most, provides us with the information to create as much value as possible.
Research Methodologies
The Elusive Gold Standard In Market Research
3 min read
The method that gets closest to consumer behavior should be considered the gold standard in market research.
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