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Anouar El
Founder & Chief Executive Officer Veylinx
Anouar El Haji is the founder of Veylinx, the winner of the Insight Innovation Competition 2014 North-America. He developed Veylinx to reveal what consumers truly value by letting them vote with their own wallet. He is specialized in behavioral economic methods to conduct marketing and market research.
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Research Methodologies
Inflation Reveals the Need for Better Insights
A focus on consumer demand is needed to offset rising inflation.
Latest from Anouar El
Brand Strategy
Skin In The Game: Revealing The Honest Truth
Skin in the game is a powerful concept and is necessary to understand true human reality.
Consumer Behavior
Defining ‘Value’ to Understand What Makes People Tick
Knowing what people value most, provides us with the information to create as much value as possible.
Research Methodologies
The Elusive Gold Standard In Market Research
The method that gets closest to consumer behavior should be considered the gold standard in market research.
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