Categories
Bonnie Breslauer
Chief Customer Officer DISQO
Bonnie is an online research pioneer with 25+ years of experience. As CCO, she is DISQO’s liaison to the insights community, advocating data quality, innovation, and optimization of client value.
Want to publish with us?
Submit here
Research Methodologies
Using Data Science to Trust but Verify
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Latest from Bonnie Breslauer
Focus Groups
Supply, Demand and Sustainability in Market Research
The insights industry is facing a global supply shortage.
Artificial Intelligence and Machine Learning
Market Research Fraud is on the Rise — Let’s Conquer It Together
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Brand Strategy
Human Recall is Not Perfect: A Quantified View of Self-Reported vs. Behavioral Data
Is human recall reliable enough for conducting shopper research?
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers