Babita Earle

Babita is Head of Strategic Partnerships at Zappistore. She is responsible for driving mutually successful relationships between Zappi and it's Partners, identifying those Partners and ensuring that together they bring the benefits and value of automation to the research and insight world. Babita is recent senior hire to the Zappistore team who is passionate about technology and how it is changing our industry. She also believes it is one the most diverse and coolest industries to be in, something we need to be shouting more about. Babita started her career as a Statistician but has since spent 20 years in the research industry holding a diverse set of roles from managing senior commercial teams to spearheading new behavioral based digital research techniques.