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Ben Jenkins

Ben Jenkins

Co-Founder at Okay Human

Ben has spent 25 years studying the emotions & motivations of consumers across the globe, for brands that include Levis, Johnnie Walker, British Airways & Axe. The first half was as a brand strategist in leading ad agencies - including BBH, Droga5, and Ogilvy. More recently as the co-founder of Okay Human (formerly Sympler), he has taken his experiences in qualitative & ethnography - pairing them with today's most exciting breakthroughs in AI.

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Humanity Finds Its Place in Every Technological Reboot
Research Methodologies

Humanity Finds Its Place in Every Technological Reboot

As tech scales, strategy risks losing its soul. Now comes the return to craft—where beauty, nuance, and human connection matter again.

June 20, 2025

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Synthetic Data or Synthetic People?
Research Methodologies

Synthetic Data or Synthetic People?

Delve into the implications of synthetic data in marketing. Learn why relying solely on quantitative data may overlook human insights that drive succe...

October 4, 2024

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Creativity Is the Last Hope of Our Species: When “I’m Not a Robot” Doesn’t Cut It
The Prompt

Creativity Is the Last Hope of Our Species: When “I’m Not a Robot” Doesn’t Cut It

Discover how the rise of predictable communication leads to people being mistaken for AI. Explore the role of AI in enhancing our creativity and human...

September 6, 2024

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