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Catherine Gutierrez
VP of Marketing MFour Data Research
Catherine is a 17-year marketing vet focused on award-winning marketing strategies and increasing sales in B2B businesses. Her MBA and B.S. in marketing are both from Cal State Long Beach.
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Insights Industry News
Missing: Why Fractured Data Is Killing Market Research
What does the massive consolidation in the MR industry indicate?
Latest from Catherine Gutierrez
Consumer Behavior
Reopening: 15 Months of COVID Shopping Trends
When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery.
Consumer Behavior
Here’s Why 49% Buy Luxury Products in a Pandemic
Learn how the finance industry can fight back with better insights.
Insights Industry News
In-store vs Online Shopping: Where and What Consumers Buy
Can you guess what consumers said was the most important factor when deciding on a big purchase?
Insights Industry News
Amazon Prime vs. Walmart Plus—Who Will Win?
They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.
Customer Experience (CX)
Redefining Customer Experience: Why 67% Look for Safety Before Shopping
4 ways to directly impact the customer experience.
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