COLLOQUY

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.

Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.

Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits.

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...

The brain values and therefore seeks out even small amounts of pleasure and satisfaction in daily life. In times of economic strife, that subconscious...