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4 min read
Two CEOS speak at ARFAM about their experience with media measurement.
Latest from David Brudenell

3 min read
The fundamentals of marketing mix modeling (MMM) and. specifically, its importance to Six Flags.

2 min read
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

2 min read
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

1 min read
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

2 min read
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

1 min read
The future through the Starcom lens is to create measurement that focuses on the “how and the why.”

2 min read
Big Data: It’s definition, uses cases, and impact on research.
1 min read
A synopsis of the ARFAM presentation on Project Blueprint; a proposed measurement platform across TV, Radio, PC, Smartphone and Tablet.
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