David Paull

David Paull

Founder & Chief Executive Officer Dialsmith

For more than 15 years, David has led the development and marketing of real time, Moment-to-Moment data collection and research technologies. Since 2009, as Founder and CEO of Dialsmith, David has spearheaded the continued growth of the Perception Analyzer tools and services, which supports clients in 45 countries around the world and is regularly featured on television networks such as CNN, FOX News, ESPN, Food Network and more. More recently, David has leveraged Dialsmith‚Aos heritage in real time data collection to introduce new online Moment-to-Moment research tools, including Perception Analyzer Online and Slidermetrix. Follow David on Twitter at @davidpaull.

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Putting Memory Under the Microscope
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Putting Memory Under the Microscope

What can be done to overcome the challenges around recall- and memory-bias in market research?

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Storytelling builds authentic connection, understanding, and persuasion—making it a powerful tool for brands and communicators alike.

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