Evencia Leite

Evencia Leite

Director - Client & Consulting Services at TrendSource Inc

Evencia brings over 16 years of experience in business development, brand management, sales and marketing in the retail category. She was a key player in launching product lines for retailers such as Nordstrom, QVC, HSN, Amazon.com, Walmart and Anthropologie. Prior to joining TrendSource, she co-founded Sesh, Inc., a SAAS company that caters to ecommerce. Sesh brought forth the first co-browsing SAAS, catapulting the customer experience to the next level from both the customer service and online shopping satisfaction perspectives, which ultimately lead to strong customer loyalty. Drawing from her rich background, Evencia takes a consultative approach with her clients to ensure they reach their objectives.

Want to publish with us?

Using Gamification In MR As A Complimentary Tool
Consumer Behavior

Using Gamification In MR As A Complimentary Tool

4 min read

Gamification, although an exciting prospect for market researchers, is not the end all be all, so proceed with caution.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

794 articles

author bio

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

391 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

97 articles

author bio

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

49 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

21 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers