Emmanuel Probst

Emmanuel is Global Lead, Brand Thought-Leadership at Ipsos and an adjunct at the University of California at Los Angeles. In his book Brand Hacks, Emmanuel explains how to build and grow brands by fulfilling the consumer’s quest for meaning. He also teaches Consumer Market Research at the University of California at Los Angeles (UCLA) and writes about consumer psychology for numerous publications. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.