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Ester Marchetti

Ester Marchetti

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With 20+ years in insights, Ester Marchetti drives AI-powered innovation at BoltChatAI, merging human understanding with tech to transform how brands run qualitative research at scale.

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Why UX Testing Belongs in Qualitative Research

Qualitative Research

Why UX Testing Belongs in Qualitative Research

Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.

May 30, 2025

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