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Ester Marchetti
Co-Founder & Chief Innovation Officer BoltChatAI
With 20+ years in insights, Ester Marchetti drives AI-powered innovation at Bolt Insight, merging human understanding with tech to transform how brands run qualitative research at scale.
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Research Methodologies
What To Expect In 2026
What will insights look like in 2026? Ester Marchetti examines real-time insight, dynamic personas, ethical AI, and expanding influence.
Latest from Ester Marchetti
Qualitative Research
Why UX Testing Belongs in Qualitative Research
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
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