Categories
Ester Marchetti
Co-Founder & Chief Innovation Officer BoltChatAI
With 20+ years in insights, Ester Marchetti drives AI-powered innovation at Bolt Insight, merging human understanding with tech to transform how brands run qualitative research at scale.
Want to publish with us?
Submit here
Qualitative Research
How AI-Led Conversations Help Reduce Social Bias in Qualitative Research
By lowering social pressure, AI-moderated research creates private spaces where people speak freely and insights become more reliable.
Latest from Ester Marchetti
Research Methodologies
What To Expect In 2026
What will insights look like in 2026? Ester Marchetti examines real-time insight, dynamic personas, ethical AI, and expanding influence.
Qualitative Research
Why UX Testing Belongs in Qualitative Research
Combine AI-moderated qual with UX testing to reveal user motivations, emotional insights, and build experiences that connect beyond behavior data.
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers