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Feby Ramadhani
Senior Product Researcher at ParagonCorp
Feby Ramadhani is a Senior Product Researcher at ParagonCorp, where she explores consumer behavior and decision-making to shape product development and brand strategy in the beauty and personal care space. With a decade of experience across the private sector, academia, and international development, her work has consistently centered on translating human stories into actionable insights.
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Focus on APAC
Trend Fatigue: Why Local Beauty Brands Need to Stop Chasing and Start Listening
Indonesia’s beauty market is booming. Local brands win by deeply understanding consumers—an edge multinationals can’t easily replicate.
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