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George Carey
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Research Methodologies
Millennial Family Passion Points: A new roadmap for marketing to the modern family
How well does your organization understand the emotional landscape of Millennial families, the world’s biggest consumer?
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Research Methodologies
Why Category Insights Should Take a Back Seat in Millennial Family Marketing
An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.
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