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Horst Feldhaeuser
Group Services Director Infotools | Harmoni
Horst is Group Services Director for Infotools. He is a multi-award-winning research professional with more than two decades’ experience in market research, marketing, and business consulting. He is actively involved in the research industry and is a sought-after conference presenter and contributor to industry publications.
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Research Methodologies
Successful Technology Adoption Allows Humans to Thrive
For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...
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Insights Industry News
The Unique Value of Consumer Insights: Paving the Way for ROI
Market research must prove the ROI of the insights it provides.
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