Isaiah Adams

Isaiah Adams

Client Account Analytics Director Optimization Group

Isaiah is the Manager of Social Media Development at Optimization Group, a marketing research and analytics firm that uses cutting edge technology to help clients make fact-based decisions. Optimization Group has a dedicated place on its site where agencies can learn how to use research to help their clients succeed called the Advertising Agency Hub.

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Day Two at IIeX NA 2014: Influence of Social and #MRX Future
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Day Two at IIeX NA 2014: Influence of Social and #MRX Future

Data Privacy, Social Sharing, and the Future of MR were some of the subjects that stood out from Day Two.

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Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More

Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More

Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.

Market Research Is Like… A Collection Of Some Of The Best Market Research Analogies
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Market Research Is Like… A Collection Of Some Of The Best Market Research Analogies

Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research.

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