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Ian Murray
Partner at House51
Formerly Managing Partner of Hall & Partners Europe and MD of Infotools Europe, Ian is a co-founder of house51. His restless curiosity has driven a diverse career that encompasses academic research on local citizenship and social business and commercial leadership positions delivering brands and communications research and social media and data visualisation solutions to many of the world‚Aos leading brands.
Ian is a postgraduate researcher in Behavioural Economics at City University and his iconoclastic blogs about the future direction of the research industry can be read on various platforms.
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Consumer Behavior
Busting The 3 Myths About Behavioral Economics That Are Holding MR Back
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential.
Latest from Ian Murray
Are Big Ideas Bad Ideas?
NewMR needs to be more than innovative new methods. It should focus on new relationships with the businesses and organizations it serves.
Data Science
Isn’t It About Time Market Research Grew Up?
The emergence of social media, big data and other technologies forces MR to finally confront the limitations of the traditional paradigms.
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