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Jason Brownlee
Founder at Colourtext
Jason Brownlee is the founder of Colourtext, an audience research and consumer insights company based in the UK focused on market segmentation, advertising effectiveness, and data analytics.
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Research Methodologies
Do Market Researchers Get Prickly About Social Web Data?
3 min read
A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations.
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