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Jeff Claypoole

Jeff Claypoole

Managing Director, North America Toluna

Jeff Claypoole is Managing Director of Toluna’s North America enterprise business, which recently unified Toluna, MetrixLab, and GutCheck under the Toluna brand. With a proven track record in market research and innovation, Jeff previously held successive commercial leadership roles at Nielsen, Affinnova, and BASES. His career reflects a deep expertise in guiding Fortune 500 clients through data-driven brand, product, and communication decisions across evolving consumer landscapes.

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Leveling the Three-Legged Stool of Faster, Cheaper and Better
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Leveling the Three-Legged Stool of Faster, Cheaper and Better

As price sensitivity rises, buyers still prioritize data quality. Learn how AI boosts both efficiency and insight while strengthening vendor partnersh...

June 6, 2025

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