Jiten Madia

Jiten Madia

Founder flowres.io

Jiten Madia and Ushma Kapadia are colleagues at flowres.io. Both are Qualitative researchers by training and feel there’s a lot said about AI but not enough about what it really means for the Qualitative researcher/ user’s future. They continually attempt to clarify the air a bit strike a balance between the doomsday prophecies v/s magic-like capabilities being attributed to AI. One way they’re walking the talk is by running a 3-session MasterClass where they teach traditional skills of Qualitative analysis first then show you how to modify your process (to bake AI into it).

Want to publish with us?

Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
Qualitative Research

Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.

As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers