Jiten Madia

Jiten Madia

Founder & CEO flowres.io

Founder of flowres.io and myTranscriptionPlace, Jiten has extensive experience on both sides of the MR table. flowres.io is synchronous online qualitative research platform offering client-backroom and GenAI-enabled analysis whereas myTranscriptionPlace is a transcription and translation services firm. Jiten writes about ideas, concepts, trends resting at the intersection of technology and Qualitative Research practice.

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Navigating the ‘Build vs Buy’ Decision in ResTech
The Tech Cartographer

Navigating the ‘Build vs Buy’ Decision in ResTech

6 min read

As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.

Latest from Jiten Madia

Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
Qualitative Research

Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.

6 min read

As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...

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