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Jason Martuscello
Business Strategist BEESY
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Marketers Listen Up: 3 Reasons Mental Availability and Brand Salience May Be Failing You
Why consumers are now relying less on memory-based decision making.
Latest from Jason Martuscello
Consumer Behavior
Accelerating Innovation Adoption with Behavioral Economics
Learn the 3 factors to accelerate adoption success.
Research Methodologies
Premiumization: The Key to Brand Growth Part 2
4 strategies for implementing premiumization.
Brand Strategy
Premiumization: The Key to Brand Growth
How premiumization is changing consumers habits.
Research Technology (ResTech)
Offloading Cognition: The New Behavioral Science Approach to Winning Customers
How ‘cognitive offloading’ impacts the way your customers make choices
Research Methodologies
Is “System 1” & “System 2” Still Relevant for Consumer Insights?
Breakthroughs in cognitive science to transform methods to understanding consumer behavior
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