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Jack Miles
Senior Research Director at HarrisX
Jack has 15 years' experience in solving brand's strategic marketing challenges. He specialises in quantitative research methods and insight communication.
His work has contributed to outcomes like helping the new Land Rover Defender become JLR's second biggest selling car in its launch year, thought leadership research on the future of travel which reached 425mn people and accurately predicting the growth of Germany's smart home market.
His work has been shortlisted and won awards for Business Impact, B2B Research and Innovation in Data Analytics. Jack is also Research World's Editor-in-Chief and he's a regular contributor to publications such as Quirks, Research Live and WARC.
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Research Methodologies
The Potential & Psychology of Using Humor in Research
Humor in marketing boosts connection, eases awkward conversations, and drives impactful campaigns. Learn why it's underused in research and how to lev...
Latest from Jack Miles
Advertising and Marketing Research
Improving Written Content for Insights Marketing
The 6 do’s and don’ts of writing great marketing content that will get your insights agency noticed.
Behavioral Science
Six Takeaways from Nudgestock
Jack Miles shares his most valuable learnings from the recent Nudgestock event.
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