Katja Cahoon

Bridging the mind sciences and business, Katja is a veteran market analyst, trained psychotherapist, and founder of Beacon Insight Group. She started her career in trend and future research with Audi before becoming Director of Strategic Initiatives at Olson Zaltman. Passionate in her work, Katja has presented at conferences such as ESOMAR and IIEX as well as served as adjunct faculty at William James College and Stephen's College. Having lived in different countries from an early age, Katja learned to be a close observer of human nature - this later transformed into a desire to understand more deeply and to have a positive impact on behavior.