Kristof De

Kristof De Wulf started his career at Vlerick Business School, obtaining a PhD in Applied Economic Sciences and later becoming Associate Marketing Professor and Partner at Vlerick Business School. Together with 3 Vlerick colleagues, Kristof co-founded InSites Consulting in 1997, acting as CEO of the company since 2012, providing strategic direction and energy to the 5 teams and more than 125 employees spread across Belgium, Netherlands, UK, US and Romania. With over 20 years of relevant experience with world leading FMCG brands, Kristof is still very much involved in supporting clients. He is account director for PepsiCo, Mars, Danone and Unilever, helping them to unlock the consulting potential that resides in ‚"ordinary" consumers. Kristof has published numerous articles in A-rated journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research, International Marketing Review, Services Management, Journal of Retailing and Consumer Services, Journal of Business Ethics, etc. He has been awarded with the MOAward for Agency Researcher of the year 2010 and is a regular speaker at various research and marketing events worldwide. He is included in "The Ultimate List of Social CEOs on Twitter", just a few places behind Oprah Winfrey, Richard Branson, Donald Trump and Rupert Murdoch.