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Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
Kirk Hendrickson, CEO of Eye Faster, a leading provider of shopper research, developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the EXPLOR Awards. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
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Research Technology (ResTech)
Understanding Price Sensitivity in the Grocery Aisle
4 min read
Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...
Latest from Kirk Hendrickson
Research Technology (ResTech)
Pairing Eye Tracking With Other Technologies
4 min read
Get the most out of your eye tracking by combining its’ use with other emerging technologies.
Data Science
Six Market Research Trends For 2016
5 min read
The next year looks to be an exciting time for research suppliers and clients alike.
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