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Matthew Lintern, Global CEO of MMR Research Worldwide, leads the company’s mission to create world-class sensory and product experiences that drive brand growth. With over 25 years in the insights industry, he is passionate about challenging convention, driving innovation, and harnessing AI to improve research efficiency and dive deeper into consumer understanding.
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Owning Our Destiny: A Strategic Response to Supplier Pressures
The insights supply side faces structural shifts, not trends. Agencies must prove their value through sharper connection, creativity, and innovation.
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