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Molly Purcell
Digital Marketing Specialist at Greenbook
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Brand Advertising vs. Performance Advertising: Which Is Right For You?
6 min read
Which advertising tracking strategy is right for your company?
Latest from Molly Purcell
What’s the Difference Between Consumer Insights and Market Research?
3 min read
“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?
What is Brand Tracking?
4 min read
Learn more about brand tracking. Plus resources to start your brand tracking study.
Voice of the Customer Programs: What They Are and How to Make Them Work for You
7 min read
All the information you need to get an effective VOC program started
Should You Be Tracking Customer Insights?
7 min read
Consumer Insights 101. What are they and how do you use them?
Career Advice: Becoming a Great Market Research Analyst
5 min read
Must-know tips to get in the door for newcomers to the field.
The Technology Dilemma
10 min read
Market Researchers need to know to keep customers safe from harm.
Lessons from Thinking, Fast & Slow: System 1 and System 2
9 min read
System 1, System 2, AND System 3? How systemic thinking can improve your insights.
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