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Nick White

Nick White

Head of Strategic Research at Attest

Nick has more than 10 years' experience in consumer insights on both agency and brand sides. As part of Attest’s Customer Research Team, Nick supports clients to uncover opportunities for growth.

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Gen Alpha vs Gen Z: Two Generations, Two Totally Different Consumer Playbooks
Generational Insights

Partner Content

Gen Alpha vs Gen Z: Two Generations, Two Totally Different Consumer Playbooks

Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.

October 27, 2025

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Walking the Tightrope Between Innovation and Customer Retention
Research Methodologies

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Walking the Tightrope Between Innovation and Customer Retention

A hybrid research approach—combining customer and panel data—gives brands a fuller market view, unlocking deeper insights for smarter business decisio...

March 31, 2025

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