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Nicky Marks
CEO at Censuswide
Nicky Marks is CEO at Censuswide, London, which she has spent nearly 14 years building into the research partner for global B2B and B2C brands. She holds a degree in business and management from Exeter University and Censuswide is a member of the British Polling Council.
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Research Methodologies
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
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Grow Your Insights Business
Why Brand Building Is the Top Priority for CMOs in 2026
CMOs are moving beyond ROI. With 62% tracking brand awareness, marketing is re-centering on brand as a critical growth driver.
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