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Piers Lee
Director at BVA BDRC Asia
Piers Lee has nearly 30 years’ experience in market research, within UK and Asian markets. He specialises in market & category development, branding, concept testing, and customer experience with a focus on financial & business services, media, and the education sector.
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Brand Strategy
Brand Purpose – The Slippery Slope for Woke Brands
Do consumers actually support social justice messaging in advertising?
Latest from Piers Lee
Asian Agencies Are More Flexible in Crisis Response
COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?
Consumer Behavior
Recovery Through Optimism
How consumer and business morale can help build economic recovery in Asia.
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