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Piers has founded and run four market research firms in Asia and was formerly the President of the Market Research Society in Singapore. He is also on the editorial team of Asia Research Media, the trade publication for the market research industry in Asia. In recent years, he has researched the impact of AI on the consumer insight industry, and how the supply market will evolve with AI-enabled agencies.
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Focus on APAC
The AI Divide: Navigating the New Research Landscape
A 2026 industry survey explores how AI-enabled agencies are reshaping market research, from workflows and skills to client expectations and value crea...
Latest from Piers Lee
Brand Strategy
Brand Purpose – The Slippery Slope for Woke Brands
Do consumers actually support social justice messaging in advertising?
Asian Agencies Are More Flexible in Crisis Response
COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?
Consumer Behavior
Recovery Through Optimism
How consumer and business morale can help build economic recovery in Asia.
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