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Rick Kieser
CEO Ascribe by Voxco
Rick Kieser is CEO of Ascribe, a leading provider of online software solutions for managing verbatim texts. Founded in 1999, Ascribe has developed an integrated suite of text analytics solutions (natural language processing, machine learning and semi-automated technologies) to generate insights from open-ends. Rick is an experienced senior executive and entrepreneur with 25 years managing P&L’s, growing businesses and completing growth capital investments. Prior to joining Ascribe, Rick led the venture funding and eventual sale of Intelliseek, a pioneering text analytics firm that specialized in measuring consumer sentiment through online word-of-mouth feedback (acquired by Nielsen BuzzMetrics eventually called Nielsen Online).
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Artificial Intelligence and Machine Learning
Leverage AI for Open-End Analysis: Choosing the Right Partner
Coding and analyzing open-end responses have challenged marketing researchers for decades. AI text analytics automates the chore of analyzing text, sa...
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