An entrepreneur who has set-up several businesses, Riaz is the driving force behind Ethnic Opinions, a specialist fieldwork and recruitment agency that provides qualitative and quantitative research participants among ethnic minorities.
Riaz is passionate about ensuring that ethnic and minority voices are heard and understood and ensuring that the marketplace recognises the commercial potential of obtaining a greater understanding of each of the groups' views, experiences, and needs.
Riaz has a BSC (Hons.) in Multimedia Computer Information Systems Design. Riaz has been creative from a young age. The likes of Bridget Riley, Ellsworth Kelly and Anish Kapoor have had a significant influence on him. Since school and college, he has developed a deep passion for sculpture, painting and photography, which he now looks forward to doing in his spare time.