Categories
Robert Passikoff,
Founder & President at Brand Keys Inc
Want to publish with us?
Submit here
Why market research deserves a seat at the table
6 min read
How do we get market research back around the decision-making table?
Latest from Robert Passikoff,
10 Critical Market Trends for 2016
4 min read
A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.
Believability Is An Issue When Brands Use Social Media
3 min read
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.
Super Bowl XLVIII Ad Engagement Review: Why Brands Must Engage, Not Just Entertain
5 min read
The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands.
What’s Going To Happen To Your Brand?
2 min read
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
14 Brand Trends for 2014
4 min read
These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods and profitable opportunities.
For 21st Century Brands, “Iconic” Means More Than Recognizable
3 min read
Being “iconic”, often a synonym for “recognizable”, doesn’t quite work as well for brands as it did in years past.
Consumer Values As Leading Indicators
3 min read
History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road.
What Do Consumers Want? A Phone With A Camera, Or A Camera With A Phone?
6 min read
If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
