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Ruchira Jain
Founder and Director at Elevate Insights
Ruchira brings 24 years of experience in leading consumer insights, market research for emerging markets. She was part of the Executive leadership team at Swiggy, and before that part of the Global Insights team at PepsiCo.
In 2020, she founded Elevate Insights to bring win-win insights towards profitable and sustainble business.
A 'Human' perspective is key in this regard and hence she built a proprietary toolkit to humanize consumers, program beneficiaries as a way to understand behavior and find insights to nudge in the desired direction, ultimately building better products and a better world.
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Artificial Intelligence and Machine Learning
Beyond Synthetic Consumers: Building a Human + AI Model for Better Brand Decisions
When should brands use synthetic consumers? Explore how human research improves AI simulations, validation, and decision-making.
Latest from Ruchira Jain
Consumer Behavior
The Myth of Rationality in Consumer Behavior
4 min read
Explore the nuances of human behavior through the lens of behavioral science. Discover how perceived utility and context shape decisions beyond mere b...
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