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Sam Killip
VP of Insights Attest
Sam Killip is VP of Insights at Attest, helping brands understand customers and anticipate what’s next. She leads global teams that translate real consumer voices into strategic clarity, enabling confident, future-focused decisions. With experience across agency and SaaS environments, Sam brings a strong commercial lens and deep understanding of how insights drive growth. A former lawyer who made a happy career pivot, she applies critical thinking, structured challenge and sharp questioning to uncover what matters most for brands including Nestle, Reddit and Netflix. She champions combining human intelligence with AI-powered tools to connect data, context and impact for sustainable growth.
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Consumer Behavior
Partner Content
The Consumer in Your Segmentation Model May No Longer Exist
Traditional segmentation is losing relevance. Discover the rise of the Polyclass consumer and a more dynamic approach to understanding behavior.
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Artificial Intelligence and Machine Learning
Partner Content
The New Insight Playbook for 2026: AI-Assisted, Human-Led
Insight teams are asked to do more with less. As 2026 nears, can AI reshape their structure, capacity, and strategic impact?
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