Steve Henke

Steve Henke

Steve Henke is Founder & President of Harpeth Marketing, experts in marketing & sales solutions for the Market Research Industry. Before starting Harpeth Marketing in 2012, Steve was President of 20|20 Research for six years. Steve is a sought-after speaker in our industry, having presented at numerous events hosted by GreenBook, the Insights Association (and CASRO & MRA before that), Quirk’s and QRCA. He is also the most prolific writer about sales & marketing in our industry, having authored more than 400 articles and a dozen eBooks. You can reach him at [email protected].

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Hate Selling? Here’s Why and What You Can Do About It
Research Methodologies

Hate Selling? Here’s Why and What You Can Do About It

“I hate selling!” It’s something I hear fairly often from ‘seller-doers’ in our industry – those independent consultants, small business owners and se...

Latest from Steve Henke

Get Ready Now For 2021 With These 5 Marketing & Sales Activities
Research Methodologies

Get Ready Now For 2021 With These 5 Marketing & Sales Activities

It isn’t too soon to do a little prep work, a little planning, and a little thinking about your insights goals and MRX plan for 2021.

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead
Research Methodologies

Stop Hard Selling During The Pandemic… Use These 9 ‘Soft Touches’ Instead

Steve Henke shares the most effective way to reach your audience and grow your business by doing the opposite of what you think.

Content Marketing: The Essential Business Development Tool for the MR Industry
Insights Business Growth

Content Marketing: The Essential Business Development Tool for the MR Industry

Content inspiration for Market Researchers plus the 10 most popular methods for sharing it.

20 Marketing & Sales Guidelines for The Marketing Research Industry
Insights Industry News

20 Marketing & Sales Guidelines for The Marketing Research Industry

Many CEOs in our industry are researchers – not sales people – uncomfortable with the concept of a marketing and sales initiative.

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

740 articles

author bio

Karen Lynch

Karen Lynch

Head of Content at Greenbook

305 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

64 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

18 articles

author bio

Larry Friedman

Larry Friedman

17 articles

author bio

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