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Sasha McCune
Director Conifer Research
Strategic insights and design research leader, innovator, vision-setter, avid traveler, espresso-junkie, and tropical plant lover. As Director at Conifer Research, Sasha specializes in ethnographic research, innovation programs, and remote research techniques, bringing teams and individuals grow, shine, and stay relevant and better connect to the audiences they serve.
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Research Methodologies
Cracker Jack Gems of Innovation Jargon
Innovation jargon: it’s what’s for breakfast. But this breakfast is a little bit like eating at Waffle House. You want some cheese on your hash browns...
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Research Methodologies
Understanding Consumer Behavior and Habits through Frameworks for Change
Varied frameworks from which to view change.
Research Methodologies
Deprivation: Absence Makes the Insights Grow Stronger
Can a Deprivation Study be what kick-starts your next big innovation?
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